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upstream-vs.-downstream-marketing,-explained

Upstream vs. Downstream Marketing, Explained

How many times have you seen a term for something you already knew about? This probably happens a lot, right?  For example, before I took marketing classes in college, I had no idea that there was a term for making sure your content has a better chance of ranking highly on search engines. (Hint: This…
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6-best-woocommerce-coupon-plugins-for-better-deals

6 Best WooCommerce Coupon Plugins for Better Deals

Want more control over the coupons on your WooCommerce store? A WooCommerce coupon plugin might be just the trick. While WooCommerce does have a built-in coupon feature, it’s not super flexible by itself and it struggles when it comes to some more advanced types of deals and restrictions. For example, if you want to create…
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master-the-art-of-filmmaking-with-this-in-depth-training-bundle

Master the art of filmmaking with this in-depth training bundle

Home News (Image credit: cottonbro on Pexels) Becoming a Hollywood filmmaker may not be as far-fetched as you may think. With the right tools, guidance, and hard work, you can bring your vision to life in an impacting way. The Complete Adobe Hollywood Filmmaker Bundle brings you lifetime access into the world of film creation – guiding you through…
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How to use colour to make your illustrations pop

Home Features Arts Colour treatment in illustration is a personal affair, and no two illustrations should be treated the same. Colour, if used correctly, can pull some strong visual punches that will take an illustration from bland to bold.  We’re going to talk through a few tips and tricks to use regularly and give an…
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9-useful-hashtags-for-creatives-to-follow-on-social-media

9 useful hashtags for creatives to follow on social media

Home Features (Image credit: Instagram) Lockdown measures may be easing for some. But with the pandemic continuing to flare up around the world, it’s unlikely that most of us will be visiting galleries, museums, theatres, concert venues or anywhere else creatively inspiring any time soon. And as for networking, you probably shouldn’t expect to be…
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what-is-co-marketing?-a-guide-to-co-branding-marketing-campaigns

What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns

As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to do just that — the process involves two or more companies working together to reap the benefits of their combined efforts. We’ve compiled the co-marketing tips and tricks below to help you create a successful…
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who-are-you-irl?-social-media-vs-reality-[infographic]

Who Are You IRL? Social Media Vs Reality [Infographic]

Do you ever feel self-conscious about yourself, your achievements or your lifestyle when you scroll through, say, Instagram? The benefit of social media is that it helps us connect with others and share our experiences, but an undeniable negative of social sharing is that we essentially only ever see a highlight reel of people’s lives,…
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seo-checklist:-the-positive-&-negative-signals-you-need-to-know-about-[infographic]

SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic]

Are you looking for ways to improve your ranking on Google? Want to learn the positive and negative signals Google looks out for? The team from Blue Ocean Group share their tips for success in this infographic. Here’s a quick summary of what they cover: The umbrella of off-page SEO Trust factors that have a positive…
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twitter-publishes-new-data-on-the-effectiveness-of-utilizing-multiple-video-formats-in-a-campaign

Twitter Publishes New Data on the Effectiveness of Utilizing Multiple Video Formats in a Campaign

When you’re mapping out your digital marketing strategy, do you go with just one main push, or do you also consider splicing and cutting down your primary campaign content into smaller formats and ads, in order to maximize reach across different display options? On consideration, it would likely be of benefit to display your ads…
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facebook-launches-‘black-business-august’-to-support-and-highlight-black-owned-businesses

Facebook Launches ‘Black Business August’ to Support and Highlight Black-Owned Businesses

Facebook has announced a new slate of free education sessions and awareness programs as part of National Black Business Month, which celebrates the contributions of black-owned businesses around the world. The main focus of the new program is business education and support – as per Facebook: “We’re partnering with the U.S. Black Chambers, Inc. (USBC)…
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