Local Inventory ads rolling out of beta in Microsoft Advertising

Local Inventory ads rolling out of beta in Microsoft Advertising

local-inventory-ads-rolling-out-of-beta-in-microsoft-advertising

Local Inventory ads (LIAs) will be coming out of beta in Microsoft Advertising accounts early this month. The ads have been in testing for about a year.

How LIAs work. Microsoft’s Local Inventory ads function just as they do with Google Ads. When a user searches for a product, nearby retailers will be eligible to show ads for relevant inventory in stock in their nearby locations. LIAs feature an “in store” label. When a user clicks on the ad, they may be taken to the advertiser’s website or a Bing hosted store front page that includes product and store information.

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