Local Inventory ads rolling out of beta in Microsoft Advertising
Local Inventory ads (LIAs) will be coming out of beta in Microsoft Advertising accounts early this month. The ads have been in testing for about a year.
How LIAs work. Microsoft’s Local Inventory ads function just as they do with Google Ads. When a user searches for a product, nearby retailers will be eligible to show ads for relevant inventory in stock in their nearby locations. LIAs feature an “in store” label. When a user clicks on the ad, they may be taken to the advertiser’s website or a Bing hosted store front page that includes product and store information.