The Periodic Table of SEO Factors gets major overhaul for 2019

The Periodic Table of SEO Factors gets major overhaul for 2019


Click here to download the report.

The creation of the table represents the best of what Search Engine Land does, blending the expertise of our editors with the collective voice of the SEO community. Like in years past, we surveyed the Search Engine Land audience to gauge how our community viewed certain factors of SEO success. Then, with that data in hand, our editors weighed that feedback to come up with our list of elements and the weights we assign to each. Like anything of value built by a team, some things were easy to agree upon while others spurred lively debates. In the end, we came up with a list of SEO elements that we’re confident search marketers should be paying attention to (and in the case of The Toxins, avoiding at all costs).

We unveiled the table on Tuesday at SMX Advanced, along with some posters and stickers for those who happened to be here. But the digital version can be downloaded here.

On behalf of Ginny, Barry, Greg, Detlef, Jessica, Pamela and myself, thank you to the community for helping us improve this tool. And if we left out elements you think need to be considered, please let us know. The 2020 update will come sooner than you think.

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