Artificial Intelligence for SEO of your WordPress Website
Whether you run an ecommerce shop or represent a large corporate entity online, chances are that you use WordPress plugins regularly. With an ever-growing selection of quality tools available, who can blame you? There are new dimensions plugin which uses artificial intelligence for SEO
After all, WordPress powers 26% of the entire internet, making it an obvious CMS choice. This is also why artificial intelligence (AI) has become so prominent in WordPress. It’s also worth noting that one of the biggest online conglomerates, Facebook, fully supports and features AI technologies on their social media platform. There is a grain of truth and utility to be found in the argument, so why is AI so important in today’s internet?
Plugins powered by AI do more than their manual counterparts and can literally transform the way you do business online. With that in mind, let’s take a look at several benefits of using AI in WordPress, as well as the most useful and transformative plugins out there.
Benefits of AI in WordPress
- Improved Personalization
Personalization and User Experience (UX) has become the hot topic of conversation among WordPress administrators. There is a constant need to provide more to the customers, more quickly and easily.
Artificial intelligence plugins can take care of the majority of those concerns. Even a simple addition such as chatbots can transform your customer support system and streamline much of the previous frustrations.
- Data collection
Even though WordPress features a robust content tracking system, it is still not enough for optimal content management. Artificial intelligence algorithms are specifically designed to act instead of real-world humans in many respects, and data mining is one of them.
You can learn the most intricate and minute details in regards to your visitors through AI plugins. If you would like to get the same results without AI, you would have to hire actual assistants and SEO experts to help you out even with a fraction of the mining operation.
- Better SEO
Search Engine Optimization (SEO) still reigns supreme when it comes to the popularity and traffic of each website. After all, Google has made it its mission to provide relevant, original content to each search engine user out there.
AI plugins in your dashboard will ensure that a lot of the previously used plugins become obsolete. You can centralize a lot of your operations through the AI plugins, effectively making your website lighter and faster to load.
- High RoI
There is little point in using a plugin if it haemorrhages your revenue and adds very little to the UX of your WordPress website. In that respect, AI plugins are certainly worth your while.
Artificial intelligence plugins often come equipped with machine learning code which means that they accumulate knowledge over time. Add to that the fact that they are constantly updated with additional quality of life improvements and you will see the RoI form itself nicely.
- Future prospects
With the increased acceptance and retrofitting of modern technologies such as VR, AR and AI, customers demand more and more each day. Websites which start implementing tomorrow’s technology in today’s services are more likely to grow and expand in the near future.
After all, the search algorithms and SEO of today is far different than what it was only a few years ago. The future prospects and possibilities of AI-driven WordPress websites are growing with each day, so there is no reason not to become a pioneer.
AI Plugins to Consider in WordPress
Speaking of SEO, Wordlift is the perfect example of how AI can do the same as or more than its counterparts. The plugin is designed with content creation through SEO. This means that your content will constantly be scanned for potential changes and additions in regards to search optimization.
Wordlift goes beyond keyword optimization and offers semantic search tips which can make your content trendier and attract traffic. Wordlift is updated regularly and comes in more than a dozen languages which make it perfect even for less tech-savvy admins out there.
Unfortunately, not every visitor to your website will be interested in every piece of content you create. Content curation is just as important as content creation itself. In that regard, Kindred Posts can help out enormously. The plugin is designed with the intent to suggest content and filter out the unwanted topics for each visitor.
For example, if someone is interested in offline marketing, they will see little or no content about social media marketing. This will ensure that your site enjoys healthy traffic and engagement as it steers each visitor to their perfect curated content.
Malware intrusions, spyware and spam content, in general, prove to be the bane of many WordPress websites. Since these pieces of code are impossible to exterminate, the next best thing is to protect your content for their influence.
In the words of Ethan Mitchel, SEO specialist of TrustMyPaper: “I’ve learned the hard way that viruses can attack websites just as they can harm computers. Ever since then, I make it a habit to keep up-to-date protection plugins active on my own and clients’ websites.” Quttera has designed an AI plugin made specifically for WordPress as a one-and-only method of site protection. It constantly monitors your website for unwanted links, hacking attempts and spammers. Quttera also provides 24/7 customer support in case you run into any intrusion problems.
Performance monitoring is an important part of WordPress management. After all, you need to be aware of what types of content are popular with your audience and which ones are not. Breinify is a tool which can help you achieve a higher degree of content curation thanks to its AI algorithms.
It can effectively tell you which content is trending and which doesn’t receive any form of traffic. Brainy also suggests the optimal route with your upcoming content schedule so that you can plan your creation accordingly. With a few months of active use, Breinify can quite literally transform the way you create content and generate organic traffic through SEO.
Performing a content audit can be an exhausting process, especially for ecommerce websites. However, it is a necessary step to take once in a while in order to reorganize the website. AI Mojo is a plugin designed with categorization, organization and content filtering in mind.
You can employ AI Mojo to organize your content for better search ranking, eliminate unwanted backlinks as well as to make the site easier to monetize through ads. AI Mojo is no longer in development but has a healthy following and is a very decent AI curation tool to consider.
While it is a mouthful, this plugin is perfect for ecommerce sites and those with online sales. The plugin is equipped with geo-targeting algorithms and a flexible product pricing structure. This means that, within reason, it can adjust prices according to each geographic territory.
It can effectively sell your products to countries both rich and poor, at competitive local prices. All you have to do is set some boundaries for the plugin so that it knows which lines not to cross in its geo-targeting. After that, all you have to do is monitor it for further adjustments and enjoy the newly-implemented income structure.
Future of AI in WordPress
No one can say for certain what the future holds for current technology. However, WordPress has enjoyed quite the following ever since it became the de facto top choice for CMS. We already see online services which offer automated, AI-driven web design solutions such as Firedrop.
AI-controlled SEO plugins such as Yoast SEO have already started to integrate into existing websites with exceptional ease and flexibility. In some extreme cases, administrators opt for AI-created content and publish it as their own. Apparently, audiences at large don’t seem to mind that their favourite sites are filled with AI-generated content and admins are none the wiser for it.
This may raise concerns with designers and web developers who can do the same type of work but at a higher price point. It’s worth noting that manual work and educated professionals don’t have anything to fear when it comes to AI in WordPress.
The technology exists to make everyone’s life easier, not harder as a result of streamlining. Ecommerce administrators, content managers and creators should take advantage of the possibilities that WordPress AI plugins offer in everyday operations.
As we’ve mentioned before, the online landscape is changing, and with it, audience expectations are shifting towards UX and content curation. Whether you see AI as a threat to existing content strategies or a light at the end of the tunnel, the technology is only going to grow from here.
Make sure to check out some of the plugins we’ve discussed and seen if you can make them work in your favour – you might be pleasantly surprised. We are yet to see the full potential of AI in WordPress, but the day is fast approaching and we are eager to see what the future holds.