10 Best WordPress Emailing List Building Plugins

10 Best WordPress Emailing List Building Plugins


Thanks to the internet spreading its wings at a rapid speed, connecting to the desired audience isn’t a dream anymore. Whether you’re a small-business owner or run an enterprise, if you wish to target a certain segment of people, that’s completely possible online today. Out of all the techniques, email marketing is one such thing that has made a lot of things easier. On top of that, if you can get an adequate WordPress email plugin, what else would you need, right?

Did you know active email accounts are anticipated to touch a mark of 5.6 billion in 2019? That’s wonderful, isn’t it? No wonder why 93% of B2B marketers use this platform to get exposure to their content. That’s all because there’s a lot to gain and probably nothing to lose.

So, if you haven’t tried this old and tested method yet, now is the time to do so. Here is the list of 10 best WordPress emailing list building plugins, specifically curated just for you. But, before reaching that point, let’s understand a few advantages that one can gain from email lists and marketing. So, ready to dive deeper? Scroll down and know more.

Importance of Email Communication in Business:

In a way, the importance of having email communications is quite high when it comes to establishing a long-lasting relationship with the audience. So, here are some ways through which this method can benefit you strongly.

Helps Be in Touch with The Audience:

Through emails, you can be in touch with your potential clients and existing customers consistently. Whether it’s letting them know about the latest discount or what’s happening with your brand, emails can help you achieve this goal. Also, most of the people on your list might be already interested in your business; thus, the engagement level will be higher as well.

Reaching Customers in Real Time:

With an increase in the usage of mobile phones, a majority of people see their emails in mobile devices. Therefore, you wouldn’t have to wait for them to sit in front of the desktop, see your email, and then reply to it. Furthermore, a mobile-friendly template can also help convert leads to customers easily.

Personal & Engaging Feeling:

Although there are several other methods to communicate with the audience, however, emails come with a personal touch. Thanks to a few hours spent digging information; you can find out the perfect time to send emails to your target audience. This way, you wouldn’t invade their privacy, and they’d hear you better as well.

Easiest Types of Marketing:

On the basis of performance and the kind of results that it produces, email marketing is one of the easiest and benefit churning types that you can use. It doesn’t demand a lot of monetary investment unless you’re purchasing an advanced and expensive plugin for the same. A few hours spent strategizing, and then tracking the results can set everything right.

Easy to Use:

When it comes to email marketing, you wouldn’t need a professional by your side. Thanks to its easiness, even a newcomer can get their hands over the tricks and techniques quite easily. Hence, you can save yourself a huge amount that you’d have otherwise spent on an expert for the same.

10 Best WordPress Email Plugins:

Now, coming to the main reason, here is the list that you can navigate through and find the best plugin for your use.


Optin Monster

Although this one started as a plugin for WordPress, however, now OptinMonster has been converted into a cloud-based app. This simply means that all of your opt-in forms get managed from one central location, enabling you to get a helpful overview.

Along with deploying new forms, you can use this plugin to edit the existing ones, conduct a split test, and monitor the progress. If you have multiple sites, this would be a great option for you as you can easily concentrate more on conversions.


  • Well-designed templates
  • Easy to use editor
  • Integrates with popular ESPs


  • Limited flexibility in free version
  • Necessitates Google Analytics to view stats
  • No automatic A/B testing


Although the free version is available in WordPress.org; however, if you want advanced features, there are different packages, costing $9/month to $49/month.



When it comes to email marketing, MailChimp is one such name that shouldn’t be missed at any cost. The availability of this WordPress email plugin has made it easier to bridge the gap between website and MailChimp account for seamless performance.

It is user-friendly and mobile-optimized sign-up forms make it easier for you to convert the target audience into customers. Moreover, it also comes with efficient integration and is compatible with other major plugins as well.


  • Provides thorough reporting
  • Generous plan
  • Good template editor


  • A bit inconsistent
  • Bad customer support
  • Frequent updates


If you want the free version, you can download it from the WordPress inventory. On the other hand, the premium version can be used at a starting price of $9/month.

SendinBlue Subscribe Form & WP SMTP:


This one is an official plugin from SendinBlue email marketing services. With this plugin, you can easily run all of your email marketing right within the WordPress dashboard and achieve a lot of goals.

It comes with custom built subscription forms that you can embed anywhere on your website, be it pages, posts, or widget areas. You can also use drag and drop interface to create email templates right from scratch.


  • Easy and quick creation of campaigns
  • Create separate contact lists for users
  • Drag and drop interface


  • A limited number of attachments
  • Lesser font options
  • Not many options for templates


You can get both free and premium options. The selection would be totally upon your requirements. Its premium plans start from $21.50/month.



This simple and trustworthy plugin is one of the excellent solutions when it’s about creating automated emails, newsletters, autoresponders, and post notifications. Its signup widget also allows you to capture subscribers.

Not just that, but with this plugin, you can also drop your images, posts, as well as social icons in the newsletter for better exposure. Its free version lets you send emails to almost 2000 subscribers, which is quite a good deal if you have a small business.


  • Drag and drop editor
  • Automatic blog post notification
  • Mobile-friendly templates


  • Restrictions in the free version
  • A bit complicated for new users
  • Not optimization for every aspect


Apart from its free version that you can get from WordPress inventory, it also has a premium version that would cost you $149/year.



The newsletter is another consideration option, developed specifically to help users meet their email marketing needs. This plugin lets you add a pop-up or a subscription form on your website. Apart from that, you can also segment your leads with the help of its multi-list targeting.

And, sending the newsletter to get more exposure to your content is always possible with this plugin. Adding more to it, Newsletter also has inbuilt reporting; thus, you can keep track of how emails are performing and what needs to be improved.


  • Integration with other tools
  • Easy customization and optimization
  • Availability of pop-up


  • No support for Elementor
  • Default Font
  • Slow support


Apart from its free version, Newsletter also comes with a premium version that can be purchased by paying a price of $65/year if you’re a blogger and $249/year if you have an agency.



If you’re looking for one such plugin that can provide you with a comprehensive list of features, SumoMe could be the one for you. It’s a complete marketing solution that’s used by experts of several industries, such as Social Media Examiner, Airbnb, and more.

In context with the newsletter feature, SumoMe offers opt-ins, like welcome mat scroll-in popup mixed with exit-intent technology. You can also get a form of the customizer to communicate the brand’s identity. And then, you can also find customizable templates, signup boxes, and A/B testing in premium packages.


  • Variety of forms
  • Easy customization
  • Seamless sharing


  • The unnecessary blue box on the site in free version
  • Expensive premium packages
  • Often timeout of the dashboard


If you’re fine with limited features, you can download the free version. But, if you want the premium version, the package would cost $39/month and $468/year.



Next on the list is this preferable WordPress SMTP plugin that has been helping a lot of people out. It’s one of the most beginner friendly plugins that you can use for your newly designed website. It comes with a drag and drop functionality that makes it easier to build forms.

Moreover, this user-friendly plugin also provides several beneficial features, such as basic form fields, email notifications, captcha for spam protection, thank you page for form confirmation, and many others.


  • Drag & drop builder
  • Powerful features in free version
  • Surveys & polls add-ons


  • Limited functionality in free version
  • No complex features
  • Less advanced for professionals


WPForm Lite can be downloaded from WordPress.org. Or, you can get the premium one, starting from $39.50/year.



When it comes to creating attractive newsletter signup forms, MailOptin can help you better in this regard. With options like sidebar forms, notification bars, slide-ins, and popups, this plugin surely knows how to keep your requirements fulfilled.

MailOptin makes use of WordPress customizer as the form builder with different templates that you can customize as per your own needs. It also comprises features to boost your conversion rate, like scroll trigger, A/B testing, Lead Bank, Exit Intent, and more.


  • Easy customization
  • Several useful features
  • Easy to setup & use


  • Analytics can be improved
  • Slide-in forms are less pushy
  • Not many customization options


You can get both the free and premium versions of MailOptin. While the former can be downloaded easily, the latter one would cost you $69/year, $169/year, and $269/year as per the requirements.


Just as you can comprehend from the name, this one is a flexible and powerful SMTP WordPress plugin that lets you create emails, lead generating landing pages, automated texts, and much more. It also provides a variety of striking mobile-friendly templates that you can further filter on the basis of campaign type and your industry.

To make things even easier for users, Leadpages plugin comes integrated with lead capturing pop-ups; thus, you can entice your audience effortlessly. And then, their comprehensive inbuilt payment forms will also help you out to a great extent.


  • Easy to use and create forms
  • Advanced analytics
  • Freedom to create collaborating CTA buttons


  • No option for live chat
  • No free version available


This specific plugin comes with three different packages, priced at $25/month, $48/month, and $199/month. You can choose the one as per your requirements.

SendPress Newsletter:


Last but not least, the SendPress Newsletter is one of the best alternatives to some popular emailing list building plugins. This plugin can also be integrated with your Gmail account or web host. In this plugin, you can find a variety of amazing features.

Be it statistics tracking, editing option, or customizing the templates; everything is available just at the click of a button. And then, it’s even best if used for personal blogs, small businesses, and NGOs.


  • Capability for unlimited subscriber
  • Quality security auditing
  • Sync with different plugins


  • Not suited for enterprises
  • Limited features in free version
  • Slow support


If you want the free version, you can download it from the WordPress repository. Or else, there are four different plans available in the paid version, starting from $39/year.

Wrapping Up:

Now that you’re familiar with the importance of email marketing, you can move ahead and execute your campaigns right away. So, although these above-mentioned email plugins are popular for one or the other reasons, you get to decide which one suits your requirements the best.

While some of these plugins might have better features than others, you must research thoroughly before deciding upon any. In case you’ve got something else in your basket that isn’t mentioned in this list, do let us know by commenting below.


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