SMX Overtime: When to use automation to improve account performance

SMX Overtime: When to use automation to improve account performance

uarter and my boss says: “We need to increase conversions during this last week.” Now that I’m using Target CPA, I find I can’t as quickly ramp conversions. Any suggestions for getting faster results when using machine learning bid strategies?

If you are asking this question, does this mean it happens a lot? If so, it sounds like a communication and education issue. You are not always going to be able to ramp up performance as you see fit. Your boss should know they can’t just come to you and ask in the last week to make it rain for them, especially if another area of the business is hurting performance wise. I would be finding out sooner than the last week of the month if we need to see a higher performance.

How do you know the right third-party automation tool to pick? Are there any studies doing a side-by-side of the top services?

Most studies are either going to be biased and/or take into account nuances that may not apply to you when it comes to using any tool or even picking a rule or scripts. I always start with why am I doing this job and what am I hoping to get out of it. Then I look for tools that can help do the job and maintain the quality of work that we want. It’s also ok to only automate 70% of your work and still have a few manual steps. Automation does not need to be 100%.

What should we consider when determining the right attribution model? DDA does not provide any data.

The right attribution model should move your business in the right direction. There is no right attribution model and it’s a test-and-learn approach as you understand how your attribution model and using that data affects your business. This is not a set and forget it process either.

Need some help with Google Ad scripts? Here’s a good resource.

Here is a helpful resource to check out  – a library of references for 142 unique scripts for Google Ads.

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