Google My Business launched in 2014 and has become increasingly important to both merchants and consumers. Having a verified, accurate and complete GMB profile can’t be overemphasized from an SEO perspective. In addition, GMB is evolving into a platform for transactions and engagement between businesses and their customers.
At a pre-announcement event yesterday in San Francisco, Google shared some GMB “momentum” data, including the fact that Google enables, “three billion direct connections between merchants and users per month.” The company also said that there are three million bookings monthly through Google. And there are now 95 million people, globally, participating in the local guides program.
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