Best WordPress Emailing List Building Plugins

Best WordPress Emailing List Building Plugins


Thanks to the internet spreading its wings at a rapid speed, connecting to the desired audience isn’t a dream anymore. Whether you’re a small-business owner or run an enterprise, if you wish to target a certain segment of people, that’s completely possible online today. Out of all the techniques, email marketing is one such thing that has made a lot of things easier. On top of that, if you can get an adequate WordPress email plugin, what else would you need, right?

Did you know active email accounts are anticipated to touch a mark of 5.6 billion in 2019? That’s wonderful, isn’t it? No wonder why 93% of B2B marketers use this platform to get exposure to their content. That’s all because there’s a lot to gain and probably nothing to lose.

So, if you haven’t tried this old and tested method yet, now is the time to do so. Here is the list of best WordPress emailing list building plugins, specifically curated just for you. But, before reaching that point, let’s understand a few advantages that one can gain from email lists and marketing. So, ready to dive deeper? Scroll down and know more.

Importance of Email Communication in Business:

In a way, the importance of having email communications is quite high when it comes to establishing a long-lasting relationship with the audience. So, here are some ways through which this method can benefit you strongly.

Helps Be in Touch with The Audience:

Through emails, you can be in touch with your potential clients and existing customers consistently. Whether it’s letting them know about the latest discount or what’s happening with your brand, emails can help you achieve this goal. Also, most of the people on your list might be already interested in your business; thus, the engagement level will be higher as well.

Reaching Customers in Real Time:

With an increase in the usage of mobile phones, a majority of people see their emails in mobile devices. Therefore, you wouldn’t have to wait for them to sit in front of the desktop, see your email, and then reply to it. Furthermore, a mobile-friendly template can also help convert leads to customers easily.

Personal & Engaging Feeling:

Although there are several other methods to communicate with the audience, however, emails come with a personal touch. Thanks to a few hours spent digging information; you can find out the perfect time to send emails to your target audience. This way, you wouldn’t invade their privacy, and they’d hear you better as well.

Easiest Types of Marketing:

On the basis of performance and the kind of results that it produces, email marketing is one of the easiest and benefit churning types that you can use. It doesn’t demand a lot of monetary investment unless you’re purchasing an advanced and expensive plugin for the same. A few hours spent strategizing, and then tracking the results can set everything right.

Easy to Use:

When it comes to email marketing, you wouldn’t need a professional by your side. Thanks to its easiness, even a newcomer can get their hands over the tricks and techniques quite easily. Hence, you can save yourself a huge amount that you’d have otherwise spent on an expert for the same.

Best WordPress Email Plugins:

Now, coming to the main reason, here is the list that you can navigate through and find the best plugin for your use.


Optin Monster

Although this one started as a plugin for WordPress, however, now OptinMonster has been converted into a cloud-based app. This simply means that all of your opt-in forms get managed from one central location, enabling you to get a helpful overview.

Along with deploying new forms, you can use this plugin to edit the existing ones, conduct a split test, and monitor the progress. If you have multiple sites, this would be a great option for you as you can easily concentrate more on conversions.


  • Well-designed templates
  • Easy to use editor
  • Integrates with popular ESPs


  • Limited flexibility in free version
  • Necessitates Google Analytics to view stats
  • No automatic A/B testing


Although the free version is available in; however, if you want advanced features, there are different packages, costing $9/month to $49/month.



When it comes to email marketing, MailChimp is one such name that shouldn’t be missed at any cost. The availability of this WordPress email plugin has made it easier to bridge the gap between website and MailChimp account for seamless performance.

It is user-friendly and mobile-optimized sign-up forms make it easier for you to convert the target audience into customers. Moreover, it also comes with efficient integration and is compatible with other major plugins as well.


  • Provides thorough reporting
  • Generous plan
  • Good template editor


  • A bit inconsistent
  • Bad customer support
  • Frequent updates


If you want the free version, you can download it from the WordPress inventory. On the other hand, the premium version can be used at a starting price of $9/month.

SendinBlue Subscribe Form & WP SMTP:


This one is an official plugin from SendinBlue email marketing services. With this plugin, you can easily run all of your email marketing right within the WordPress dashboard and achieve a lot of goals.

It comes with custom built subscription forms that you can embed anywhere on your website, be it pages, posts, or widget areas. You can also use drag and drop interface to create email templates right from scratch.


  • Easy and quick creation of campaigns
  • Create separate contact lists for users
  • Drag and drop interface


  • A limited number of attachments
  • Lesser font options
  • Not many options for templates


You can get both free and premium options. The selection would be totally upon your requirements. Its premium plans start from $21.50/month.



This simple and trustworthy plugin is one of the excellent solutions when it’s about creating automated emails, newsletters, autoresponders, and post notifications. Its signup widget also allows you to capture subscribers.

Not just that, but with this plugin, you can also drop your images, posts, as well as social icons in the newsletter for better exposure. Its free version lets you send emails to almost 2000 subscribers, which is quite a good deal if you have a small business.


  • Drag and drop editor
  • Automatic blog post notification
  • Mobile-friendly templates


  • Restrictions in the free version
  • A bit complicated for new users
  • Not optimization for every aspect


Apart from its free version that you can get from WordPress inventory, it also has a premium version that would cost you $149/year.



The newsletter is another consideration option, developed specifically to help users meet their email marketing needs. This plugin lets you add a pop-up or a subscription form on your website. Apart from that, you can also segment your leads with the help of its multi-list targeting.

And, sending the newsletter to get more exposure to your content is always possible with this plugin. Adding more to it, Newsletter also has inbuilt reporting; thus, you can keep track of how emails are performing and what needs to be improved.


  • Integration with other tools
  • Easy customization and optimization
  • Availability of pop-up


  • No support for Elementor
  • Default Font
  • Slow support


Apart from its free version, Newsletter also comes with a premium version that can be purchased by paying a price of $65/year if you’re a blogger and $249/year if you have an agency.



If you’re looking for one such plugin that can provide you with a comprehensive list of features, SumoMe could be the one for you. It’s a complete marketing solution that’s used by experts of several industries, such as Social Media Examiner, Airbnb, and more.

In context with the newsletter feature, SumoMe offers opt-ins, like welcome mat scroll-in popup mixed with exit-intent technology. You can also get a form of the customizer to communicate the brand’s identity. And then, you can also find customizable templates, signup boxes, and A/B testing in premium packages.


  • Variety of forms
  • Easy customization
  • Seamless sharing


  • The unnecessary blue box on the site in free version
  • Expensive premium packages
  • Often timeout of the dashboard


If you’re fine with limited features, you can download the free version. But, if you want the premium version, the package would cost $39/month and $468/year.



Next on the list is this preferable WordPress SMTP plugin that has been helping a lot of people out. It’s one of the most beginner friendly plugins that you can use for your newly designed website. It comes with a drag and drop functionality that makes it easier to build forms.

Moreover, this user-friendly plugin also provides several beneficial features, such as basic form fields, email notifications, captcha for spam protection, thank you page for form confirmation, and many others.


  • Drag & drop builder
  • Powerful features in free version
  • Surveys & polls add-ons


  • Limited functionality in free version
  • No complex features
  • Less advanced for professionals


WPForm Lite can be downloaded from Or, you can get the premium one, starting from $39.50/year.



When it comes to creating attractive newsletter signup forms, MailOptin can help you better in this regard. With options like sidebar forms, notification bars, slide-ins, and popups, this plugin surely knows how to keep your requirements fulfilled.

MailOptin makes use of WordPress customizer as the form builder with different templates that you can customize as per your own needs. It also comprises features to boost your conversion rate, like scroll trigger, A/B testing, Lead Bank, Exit Intent, and more.


  • Easy customization
  • Several useful features
  • Easy to setup & use


  • Analytics can be improved
  • Slide-in forms are less pushy
  • Not many customization options


You can get both the free and premium versions of MailOptin. While the former can be downloaded easily, the latter one would cost you $69/year, $169/year, and $269/year as per the requirements.


Just as you can comprehend from the name, this one is a flexible and powerful SMTP WordPress plugin that lets you create emails, lead generating landing pages, automated texts, and much more. It also provides a variety of striking mobile-friendly templates that you can further filter on the basis of campaign type and your industry.

To make things even easier for users, Leadpages plugin comes integrated with lead capturing pop-ups; thus, you can entice your audience effortlessly. And then, their comprehensive inbuilt payment forms will also help you out to a great extent.


  • Easy to use and create forms
  • Advanced analytics
  • Freedom to create collaborating CTA buttons


  • No option for live chat
  • No free version available


This specific plugin comes with three different packages, priced at $25/month, $48/month, and $199/month. You can choose the one as per your requirements.

SendPress Newsletter:


Last but not least, the SendPress Newsletter is one of the best alternatives to some popular emailing list building plugins. This plugin can also be integrated with your Gmail account or web host. In this plugin, you can find a variety of amazing features.

Be it statistics tracking, editing option, or customizing the templates; everything is available just at the click of a button. And then, it’s even best if used for personal blogs, small businesses, and NGOs.


  • Capability for unlimited subscriber
  • Quality security auditing
  • Sync with different plugins


  • Not suited for enterprises
  • Limited features in free version
  • Slow support


If you want the free version, you can download it from the WordPress repository. Or else, there are four different plans available in the paid version, starting from $39/year.

Constant Contact

Constant Contact is another one of those premium WordPress email marketing solutions you can’t go wrong with. To start, you can customize your forms to gather the right information from the right site visitors; whether that be emails, contact information, or visitor feedback. Next, you can automate the list building process by sending new subscriber data directly to your Constant Contact email lists.

contact contact

You can start your emails using Constant Contact’s email templates and customize them with their powerful drag & drop editor. You’ll also find detailed reports tracking your email marketing success in real time to make sure your email marketing is as effective as possible.

Constant Contact strives to give you the tools to create beautiful looking signup forms so that your business can grow and you can make more money.

Price: $20/month


MailOptin is the ultimate WordPress lead generation and email automation plugin proven to grow and engage email list subscribers.

MailOptin grows your email mailing list by displaying targeted opt-in forms across your WordPress website with popups, slide-ins, notification bars, in post forms, sidebar widgets and lots more.

Never lose customers and subscribers that took you a lot of effort and money to build. MailOptin helps keep them engaged by sending them event-triggered emails. You don’t have to leave WordPress to craft newsletters to your email subscribers.

MailOptin is fully featured and comes with an easy to use form builder and template builder that allows you to create beautiful optin forms and email newsletters that are optimized for the highest of conversions.

PopUp Domination

This plugin, as the name clearly suggests, offers only one type of opt-in forms – popups. However, this doesn’t mean PopUp Domination not highly customizable, since it provides you with a number of different templates, as well as multiple types of popups, such as redirect, exit-intent or countdown.

WordPress mailing list plugin

You can also use all sorts of triggers for popups based on your visitors’ behavior or intent, and then employ different ones on different pages. In order to check what works and what doesn’t for particular pages or particular audience, there’s a built-in split testing feature to help you with this.

Price: $9 a month


Unlike Popup Domination, Bloom lets you choose among various different opt-in forms, such as sidebar widgets, popups, in-line forms or fly-in. It also offers over a hundred beautiful templates.

WordPress mailing list plugin

Moreover, with Bloom, you get some interesting features and triggers. For instance, there’s a content locker feature that locks your premium content for all the users that aren’t subscribed. And when it comes to triggers, there’s a whole array of conventional ones, such as the bottom of the post or after scrolling, but also some unique and very useful ones, like after commenting or after purchasing. Finally, one of the best things about Bloom is that it’s built by Elegant Themes, so by buying this plugin, you get access to all the themes and plugins from this renowned company.

Price: $89 per year or $249 for a lifetime license

Thrive Leads

Thrive Leads claims to be the best in business. And really, a huge number of customization options it offers probably makes it the most advanced plugin for building email lists.

First of all, it offers a huge variety (50 ) of opt-in forms, and they come in all sorts of types and shapes – sliders, ribbons, popups, whatever you prefer. Designing these forms is exceptionally simple since you can use drag-and-drop builders for this job. Furthermore, you can have more than one opt-in form on your website and employ them on different pages to achieve the best results. Finally, split testing is also made easy, and you can even test not just different forms against each other, but also different types of forms as well.

WordPress mailing list plugin

Also, Thrive Leads provides you with a great feature called Smart Links. You can use this WordPress mailing list plugin to separate your existing subscribers from new visitors in order to deliver different content and CTAs to these two groups. For instance, you don’t want people who have already subscribed to keep seeing annoying subscription opt-in forms on your website. But reminding them about one of your premium products instead is a much better idea.

Price: $67 for a lifetime license and 1 year of support


Boxzilla is a simple, free and lightweight plugin that offers a wide array of different triggers that cause the boxes to fade in or slide right in front of the visitors’ eyes. Among other triggers, there is scroll percentage, amount of time on the page, clicking a link or a button or even just reaching a certain element on the page. The position, content, and looks of the box can be customized to suit your needs.

WordPress mailing list plugin

Although the basic version is free, there’s also a premium one that offers other triggers as well, such as time on site or exit intent. You also get advanced analytics, more themes for boxes and WooCommerce integration. The premium version costs $6 a month or $60 per year.

WP Subscribe

This is another super-lightweight plugin for building email lists. It doesn’t have that many features, but this sort of simplicity can even be appealing, especially for novice users.

WordPress mailing list plugin

WP Subscribe offers an easy way to create basic opt-in forms with customizable content. Unfortunately, you can’t change the color of the form unless you’re skilled enough with CSS. Still, WP Subscribe does offer some useful features, such as elementary page level targeting and integration with MailChimp, Aweber and FeedBurner.

Constant Contact

Email Marketing Services for Small Enterprises - constantcontact

Among the largest and also the fastest growing email marketing service for small enterprises, Constant Connect specializes in being beginner friendly and easy to use. The dashboard offers an intuitive way of managing your contacts, email lists, email template and much more.

You get access to reporting, tracking and even a built-in social sharing tool from every account of constant contacts. You also get a 1 GB image storage library.

When it comes to community support and live chat, Constant Connect is one of the most revered providers. You may even opt for online training via live seminars to get a stronghold over email marketing tactics and use it successfully to grow your business.


  • You can view your events registration details which get updated with a dashboard widget
  • With the ability to exclude certain lists, you can show contact list selection on register page
  • Automatically subscribe your user to one or more contact lists on the register page
  • Customize the register page signup box (and list selection) title and description
  • Add/edit users from your Constant Contact account
  • Add a signup widget to your sidebar or anywhere in your template
  • Add signup checkbox and list selection to your registration page and update profile page
  • Add or edit contact lists without visiting
  • Includes a powerful form designer to make customized forms
  • Built-in Google Analytics visualization to meter your email campaign performance


Email Marketing Services for Small Enterprises - convertkit

One of the most robust email marketing services for small enterprises, ConvertKit is widely used by authors, marketers and professional bloggers. Incredibly powerful and extremely easy to use, the service comes with unique features like content upgrades, email signups and auto-responders for drip emails.

ConvertKit comes with plans starting from $29 per month and a 30 days return policy if you don’t find it convincing enough in the first month.


  • Embed email capture forms anywhere
  • Insert the default form into the middle of post or page content by using the shortcode[convertkit].
  • Drag and drop to reorder emails


Email Marketing Services for Small Enterprises - aweber

Another popular email marketing service for small enterprises, AWeber offers an extensive toolset for both small and midsized businesses. To get started with AWeber is very easy and it will also sync seamlessly with your WordPress account for automated responses and alerts.

AWeber also presents ready access to a range of fantastic email templates, autoresponders, list management and insight/reporting. You will also benefit from services like live webinars, how-to’s tutorials, email support, phone support and live chat options for better use of your account.


  • Drag and drop web forms
  • Easily create automated emails with our drag and drop editor.
  • Send a sequence of automatically delivered emails.
  • Great looking mobile-responsive signup forms will enable you to build your list quickly.
  • Automatically create emails from your newest blog posts.
  • Over 700 mobile-responsive templates are available which makes it easy to create stunning emails.
  • Integrate third-party applications with AWeber.


Email Marketing Services for Small Enterprises - getresponse

A globally popular email marketing service provider, GetResponse aims to simplify email marketing processes for beginners. Your account comes with unique tools for smart campaign creation and marketing automation.

The ‘drag and drop’ campaign builder tool also allows you to send highly targeted campaigns, segment your contacts easily and create new marketing emails. The dashboard of GetResponse allows for beautiful and responsive forms, A/B Testing, autoresponders, tracking and landing pages.

You may also choose to integrate your email marketing with ZenDesk, Google Docs, SalesForce, and OptinMonster for better lead generation.


  • 500 templates, each with a thank-you page
  • Color Magic to match your forms to your website colour scheme
  • A/B tests to increase your website conversion rate
  • Formats for sign-up, orders, downloads, and other custom form types

Campaign Monitor

Email Marketing Service for Small Enterprises - campaignmonitor

Campaign Monitor offers everything a marketer would need to run a successful email marketing campaign and more. Powered by an intuitive ‘drag and drop’ email builder, you can work up predesigned and professional email templates to better connect with your audience.

Campaign Monitor uses customer-specific data in the email builder which makes the messages even more personal. Further, Campaign Monitor offers easy tools for A/B testing, social sharing, and optimization tracking.


  • This plugin ensures that even your transactional emails are on brand and just as highly optimized as your regular marketing emails.
  • Campaign Monitor seamlessly connects to hundreds of pre-built apps and integrations so you can seamlessly connect your CRM, e-commerce platform, or website.
  • Real-time performance of your emails with interactive data and analytics on your campaign.
  • Drag-and-drop email builder
  • Hundreds of professionally-designed templates


Email Marketing Service for Small Enterprises - activecampaign

ActiveCampaign specializes in integrating email marketing, CRM, sales, and automation together. Apart from beautiful email templates, you also get several easy tools to create an interactive mail for your potential customers.

A unique thing about ActiveCampaign is being able to segment contacts according to their location, social data, buying behavior and actions.


  • Connect your WordPress blog with your ActiveCampaign email marketing platform.
  • Drag & Drop Interface
  • Mobile Friendly
  • Free Image Hosting
  • Free templates
  • From just an email address, this plugin fetches a contact’s age, gender, location, interests, social profiles, and more.


Ninja Kick is a premium WordPress email marketing plugin that is absolutely worth investing, especially if you want to boost your subscriber list. The opt-in form of this plugin is a fantastic way to entice your users to your website.

Ninja Kick is one of the most excellent plugins available in the market that handles and manages all of your email marketing demands. Also, the beautiful layouts is a big plus to it. It has excellent integration with other email marketing services such as MailChimp, Constant Contact, etc.

Some of the key features include translation ready, supports other email marketing services, advanced inbuilt buttons, Google tracking, responsive designs, and lots of available layouts.


Email Marketing Plugins

Are you searching for a premium plugin that will aid you in promoting your website through newsletter and email? If so, then Mailster might be the one you’ve been looking for. It’s a WordPress email marketing plugin that’s mobile ready with drag and drop design. With the help of this plugin,  you can get all the support you need and have the best experience on your WordPress.

Some of its popular and significant features include unlimited subscription forms, drag and drop builder, translation ready, responsive designs, controllable autoresponder, advanced analytics, and supports other WordPress plugins.


As the name implies, WP Subscriber Pro takes care of all the email marketing job for your WordPress sites. With this plugin, you can, without a doubt, boost your subscribers. Plus, it also supports other email marketing plugins such as MailChimp and FeedBurner.

Additionally, you can get the best, believe it or not, user experience, getting your users hooked up to your website, and sending out many emails within minutes. Some of the key features include 24/7 live customer support, mobile-friendly design, customizable plugin, optimized for speed, lots of pop-up animations, built-in widget support, and supports other email marketing services.


Hustle WordPress email plugins

It is the ultimate marketing plugin for email marketers who need an all-in-one solution for building mailing lists, targeted marketing campaigns, lead generation, and even building social media followings and improving conversions. Hustle does a lot of things as WordPress email plugins and if social media is a key aspect of your marketing strategy, then Hustle is the plugin for you.

Contact Form 7

Contact Form 7

You cannot build an email mailing list without an effective contact form. The secret to Contact Form 7’s success is its simplicity. It is about as simple as a contact form can get, and that allows you to customize its appearance in nearly endless ways. Contact Form 7 also supports CAPTCHA, Akismet spam filtering, and many other necessary features. Together, these features make it one of the most attractive email captureWordPress email plugins available, and with over one million active downloads, this simple plugin is one of the most popular plugins out there.

Ninja Forms

capturing email address by using ninja forms WordPress email plugins

Ninja Forms is a powerful form creation tool for WordPress that allows you to build beautiful, highly effective forms in minutes using a drag-and-drop form creator. However, developers can utilize built-in hooks, filters, and custom field templates to customize it to do anything you need it to. There are no limitations to the number of forms, fields, emails, actions or submissions that you can set up using Ninja Forms. The sky is the limit.

Popup Builder

Popups might be annoying, but many case studies have shown that popups and overlays vastly increase email subscriptions and lead conversion rates. Popup Builder is a plugin that will allow you to capitalize on this strategy to grow your mailing list and ultimately your business. This plugin allows you to control where, when and how many times that a pop-up form appears. Popup Builder will completely change the way you collect emails and leads.


Icegram WordPress email plugins

Icegram makes several plugins, but the main Icegram plugin allows you to create nice popups, welcome bars, opt-ins, and lead generation forms. The goal of this WordPress email plugins is to simplify the experience of setting up and managing beautiful, attention-grabbing calls to action, and completely eliminate the need for technical knowledge or developers. The plugin comes with fours styles of opt-ins for free and eight more for premium users.

Wrapping Up:

Now that you’re familiar with the importance of email marketing, you can move ahead and execute your campaigns right away. So, although these above-mentioned email plugins are popular for one or the other reasons, you get to decide which one suits your requirements the best.

While some of these plugins might have better features than others, you must research thoroughly before deciding upon any. In case you’ve got something else in your basket that isn’t mentioned in this list, do let us know by commenting below.


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