Are Google knowledge panels with attributions on the rise — or not?

Are Google knowledge panels with attributions on the rise — or not?


Pete Meyers (aka Dr. Pete) from Moz posted on Twitter, Friday, that he has seen an increase in attribution links on Google knowledge panels over the past couple of days in the MozCast tool. The folks at RankRanger also have been tracking these for a while, and Mordy Obserstein from RankRanger told us Monday he has not seen an increase in these style of these “explore cards,” as they call them.

What they look like. First, let me show you what the panels look like. In short, they look like a hybrid of Google’s knowledge panels and featured snippets. They often are displayed in the knowledge panel location but appear to look like featured snippets. Here are screen shots of examples:

feature tracking tool. In fact, these have been in Google since January 2018. That tool shows no significant change to how often these cards are showing up in Google, but it does show a two to three percent coverage.

content to lyrics sites or becoming an answer portal versus a search engine. But with RankRanger’s data showing no real change here and Mordy Obserstein from RankRanger confirming this data with us, maybe nothing really is going on here.

Google testing no attribution. I will add that this morning I saw Google testing a featured snippet on mobile without any attribution at all. Here is a screenshot showing a card for “Free Zone” with no attribution, provided by @Venkatramani.

RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.

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