Microsoft Advertising (formerly Bing Ads) is going to be making several updates in the coming months to improve page load for users and provide better tracking for advertisers.
Parallel tracking. When parallel tracking is enabled, a user is taken directly to the landing page after clicking an ad, while the ad click measurement process happen separately in the background. The landing page can load immediately, which means happier users who stick around.
Google Ads rolled out parallel tracking for search ads last fall and for display ads in May, so you may already be familiar with it. Microsoft Advertising currently has it available as an option in some accounts, and the company says it expects to make it available to all advertisers soon. If you want to participate in the beta, reach out to your ad rep.
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