Yelp is introducing a range of new paid-promotional tools for business owners to give them more control over how they appear to users. They are also non-advertising, revenue-generating products for Yelp. The new products are intended primarily to help business owners but also bring more value and utility to consumers as well.
This comes on the heels of a Google announcement that introduced new GMB promotional tools for business owners last week.
Verified license redux. The first of the Yelp offerings, Yelp Verified License, was actually introduced in March. Yelp manually checks whether companies are licensed in their respective categories and in good standing. Listings with a verified license carry a prominent blue badge, which appears on their profiles. This costs $1 per day.
The company says that businesses with the Verified License badge see more engagement, including clicks, calls, and map lookups. Verified License is still only available in selected categories and states, including Arizona, California, Florida, Georgia, New York, Texas and Washington.
Business Upgrades: Verified License, Highlights, Portfolio
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