Google aims to make it easier for SMBs to start using its products

Google aims to make it easier for SMBs to start using its products


Google announced a new website Thursday with resources aimed at helping small businesses get started with Google products. The launch coincides with International Small Business day.

The site, Google for Small Business, includes “personalized plans” with recommendations of Google products based on a company’s answers to several prompt questions such as whether the business is online, offline a hybrid and its selected goal to either stand out online, reach more customers or work more efficiently.

Smart Campaigns last year. The automated campaign type is meant to offer a simplified entry point to Google Ads for new advertisers. Local Services ads, available in the U.S. and Canada, are also aimed at small businesses. A standalone app is designed to enable verified local service providers in certain sectors to promote their businesses with ads in Google search and manage leads and customers that come in through the app. Last week, Google added new branding tools, including @shortnames, to Google My Business, and has been surveying businesses about potentially making it a paid service (it suffers from millions of fake and spammed listings).

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