Microsoft Advertising (formerly Bing Ads) has added the position-based impression share metrics that Google introduced last fall. But, unlike Google, it said average position reporting will be sticking around.
Adding prominence metrics. Now called prominence metrics, rather than share of voice, in Microsoft Advertising, the set of six new stats are available at the campaign, ad group and keyword levels.
Top impression share
Top impression share lost to rank
Top impression share lost to budget
Absolute top impression share
Absolute top impression share lost to rank
Absolute top impression share lost to budget
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