Microsoft search, LinkedIn revenue growth slow for third straight quarter

Microsoft search, LinkedIn revenue growth slow for third straight quarter

LinkedIn slowing continue. While still in the double-digits, LinkedIn revenue and session growth has been slowing for several quarters. LinkedIn sessions increased 22% year-over-year, while revenue grew by 25%.

rebranded as Microsoft Advertising at the end of April, highlighting the advertising group’s broader offerings beyond search inventory and data. Artificial intelligence and LinkedIn data for ad targeting have opened up opportunities for Microsoft Advertising to do more interesting things than simply follow in Google’s steps. Still, volume has been an issue, particularly on mobile, and is clearly one the company continues to struggle with.

Google will report its second-quarter earnings next week, but it, too, has reported slowing ad revenue growth for the past four quarters.

Microsoft’s search advertising business encompasses search ads on Bing and across the Microsoft Audience Network, which serves native ads on Outlook, and Microsoft’s Edge browser.

Microsoft continued to note — as it has done in every quarter of its 2019 fiscal year — that LinkedIn continued to see “record levels of engagement.” LinkedIn has continued to invest in advertising capabilities and technology, including the addition of lookalike targeting, interest targeting that integrates Bing search data and more than 20 predefined business audiences for ad targeting at the end of March. At the end of May, LinkedIn announced it had entered a deal to acquire identity resolution platform Drawbridge to boost ad engagement and results for advertisers.

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