Can the small business (SMB) website building platform you select affect your search rankings? An analysis of 150,000 SMB websites strongly concludes it can.
Directory site FreshChalk evaluated the top SMB site builders, including Wix, Squarespace, GoDaddy, the Google My Business site builder, WP Engine and several others. The company found connections between sitebuilder/host, page speed and rankings.
Wix the biggest, not the best. Among its sample of 150,000 SMB sites, Wix had the largest market share. That was followed by GoDaddy (15.6%), Squarespace (14.4%) and Square-owned Weebly (8.5%). Google My Business’s free site builder launched in 2017 and has grown fairly rapidly. It and WP Engine each had 4% share. Hibu (3.5%) and Thryv (2.6%) are former directory publishers that have transformed into SMB marketing services providers.
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