Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market Report. In other words, it’s big business.
Google has been focused on advertising opportunities for mobile games specifically and apps generally for several years. The company is announcing new inventory and features for app publishers and advertisers at Think Games at ChinaJoy, a giant conference for game developers in Shanghai this week.
For App campaign advertisers
App campaigns (formerly Universal App Campaigns) are automated campaigns that run across Google Search (as of this month, on iOS browser searches as well), Play, YouTube and Google’s mobile display network. Now, three more inventory sources are opening up to this campaign type.
Discover inventory. App campaigns (formerly Universal App Campaigns) ads are now eligible to show in Discover, the feed that appears on the Google home page on mobile and Chrome. Google first announced ads in Discover at Google Marketing Live in June. App ads will
App ads will begin to show in Discover feeds in the U.S. now and will be available in Malaysia, South Africa, India, Pakistan, Canada, Brazil, Japan and Indonesia “in the coming months” with plans to make the inventory available globally by the end of the year.
YouTube Search ads inventory. App campaigns are also gaining access to YouTube search results on mobile devices.
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