Google tests carousel local pack with ads included
Google has been testing a new design for the “local pack,” the local results box in the search results. This new design shows the local results in a scrollable carousel format and now also includes an ad spot at the top.
What it looks like. Mike Blumenthal posted about this new design on his blog, he has been covering these scrollable local packs for the past couple months now. Here is a screen shot not just showing the carousel format, but also the static, non-scrollable, ad spot above the carousel for organic local listings.