Review counts matter more to local business revenue than star ratings, according to study

Review counts matter more to local business revenue than star ratings, according to study

review-counts-matter-more-to-local-business-revenue-than-star-ratings,-according-to-study

Reviews matter; that’s well established. What’s not quite as clear is the relationship between reviews, star ratings and revenue, although there have been several academic studies on this. Now, small business SaaS provider Womply has released a large-scale study showing a strong connection between reputation management and revenue across multiple industries.  

More than 200K businesses examined. In performing its analysis, Womply looked at reviews and transactions data “for more than 200,000 U.S. small businesses in every state and across dozens of industries, including restaurants, salons, auto shops, medical and dental offices, retailers, and more.” The key difference between this study and others on reviews is local business transaction data. Womply was able to connect review and presence management best practices with revenue outcomes.

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