Google beats out Microsoft, Amazon, IBM in image recognition study

Google beats out Microsoft, Amazon, IBM in image recognition study


The folks over at Perficient Digital released an image recognition study looking at the accuracy of the respective technologies. The study found that Google Vision beat out the competitors including Amazon AWS Rekognition, IBM Watson and Microsoft Azure Computer Vision.

The score. Here is the overall scoring, you can see how Google scored the highest amongst the technologies:

whole study over here.

Why we care. First is that image recognition technology is pretty accurate and is getting better every day. With a confidence score of 80% the study found that the scores for ‘human hand tagged’ is basically equivalent to the results for Amazon AWS Rekognition, Google Vision, and Microsoft Azure Computer Vision.

Second, we should note that while Google and Bing both do image recognition in search – you would assume that what each search engine is using is probably a little more advanced and state-of-the-art than what the companies release to the public with the APIs. So you would have to assume image search in Google and Bing are even better when it comes to image recognition.

About The Author

RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.

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