I’ve worked with many clients on YouTube campaigns and understand the time and effort it takes to create an effective video ad. We work hard to create custom videos that speak to different audiences depending on where they might be in the buyer funnel or maybe beyond. Yes we use these videos to run effective and affordable video campaigns in Google Ads, but we can also use them in a lot more ad formats on Google Ads. Let’s run through other ways you can utilize your video ads beyond YouTube to squeeze out as much value from the platform as possible.
Display network campaigns
One of the biggest benefits of running YouTube ads is the reach we get to drive awareness. Besides video campaigns, we can utilize our videos in various ways on the display network too. Here are some ways you can utilize your current video content on YouTube to enhance the display campaigns you may already be running.
When creating a display campaign with the goal of “product and brand consideration,” you can create custom lightbox ads which are actually pretty fun to build. You can customize these lightbox ads with a variety of elements such as images, a retail feed from your merchant center, messages, call-to-action buttons, stylization and of course videos.
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