Google adds playable podcasts directly in the search results

Google adds playable podcasts directly in the search results


Google announced you can now play podcasts directly in the desktop and mobile search results. Google said “Starting today, when you’re searching for a podcast about a topic on Google, we’ll show you playable episodes in Search results alongside web pages, news, images and videos.”

What it looks like. Here are some screen shots of this in action, including a GIF:

previously only using the titles and meta data. Now Google will show podcasts that have the content within the actual episode, not just in the title or meta data of the podcast file.

Why we should care. If you are not thinking about audio and podcasts in your SEO strategy, you might want to begin looking into it. Google said in its blog post “As part of our work to help podcasters build audiences and grow their businesses, we’ll soon add the ability for publishers to specify where you can listen to their podcasts, such as other apps or websites. This means you’ll be able to discover podcasts that may be exclusively available by purchase or subscription.” Google is clearly looking for ways to promote podcasts in search and you might want to take advantage of these features for your marketing efforts.

About The Author

RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.

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