Search marketing is moving back toward more human interaction

Search marketing is moving back toward more human interaction

search-marketing-is-moving-back-toward-more-human-interaction

At SMX London in May, I attended two presentations with PPC expert Mark Irvine. He was recently crowned the number one PPC Expert by PPCHero in their annual list.

Irvine works as a data scientist for Wordstream, a Google Ads and Microsoft Ads management and optimization platform. Examining data and explaining what it means is his expertise and I interviewed him for my 2019 Search Trends report.

Social trends predict search trends

Some of the data from his analyses goes beyond search to the trends his data is showing across multiple platforms. 

here.



About The Author

Search Strategies Report and the founder of Innovell, a digital marketing insights consultancy researching trends in digital marketing. As a pioneer in SEO, one of the first Google Advertising professionals and the co-founder of several agencies: Relevant Traffic (search marketing), BDBL MEDIA (biddable media) and AZNOS (content marketing), he has a broad and long-running experience across SEO, paid search, social media, content marketing and programmatic. Anders was also COO for GroupM Search across EMEA. Anders is also active as a member of various awards juries and advisory boards.

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