Snapchat Releases Holiday Marketing Insights Guide to Assist with Strategic Planning
It still feels like a long way off, but with only a few months to go, the time is now to start planning your holiday marketing approach for 2019.
Will Snapchat be part of your outreach and advertising strategy?
If you’re considering Snap, then this guide is for you – to help marketers prepare for the holiday season, Snapchat has published a new holiday insights guide, framed as a ‘gift guide’ for advertisers, which includes an overview of key usage stats, tips and trends to be aware of.
And there are some great points to note – here’s a look at some of the highlights.
First off Snap provides an overview of general usage stats, and underlines the app’s capacity to influence and encourage user purchase behavior.
Snapchat crossed the 200 million DAU mark in its most recent quarterly update, while it’s also interesting to note that 30 minutes per day usage stat. That’s actually lower than previously reported numbers – in an internal report which The Daily Beast published last year, Snap had noted that it reached an average of 34.5 minutes per day, per user, in-app at one point. That number has fluctuated though, so Snap, in its own reporting, has generally maintained the above ‘over 30 minutes’ usage stat.
The figures here also highlight the more affluent Snap user, who is increasingly likely to spend – which could also be critical to maximizing your holiday offers.
To help brands maximize their performance on this front, Snap has also provided more specific usage stats around each major holiday event, along with quick tips on how to improve your campaigns.
Snapchat also provides some more general marketing tips – or ‘gifts’ as the company is framing them in this guide:
Snap also makes specific note of the reach and benefit of its video offerings – including the improved ‘brand safety’ of its editorial oversight, which will help brands avoid the placement issues that have caused headaches on YouTube.
There are some great, valuable insights here – if you’re thinking of using Snapchat in your holiday outreach strategy, it’s definitely worth checking out the guide and ensuring you’re across the various tips.
Snapchat is not for everyone, it won’t be of value for all brands, but if you’re looking to reach younger audience segments, then it is likely worth the experiment, or at the least, additional investigation into where your audience is spending its time.
You can access the full Snapchat ‘Holiday Gift Guide’ report here.