“Zero-click searches …. have been on a steady rise for years, and I don’t expect that to reverse or plateau anytime soon,” Rand Fishkin, founder of SparkToro, commented on the updated findings of his Google clickstream data study, released Tuesday. The updated data provided by Jumpshot found that in June, for the first time, the majority of Google searches (50.33%) ended without a click on an organic or paid search result.
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