Gaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to improve its organic search visibility against well-funded competitors, HomeToGo, which bills itself as the “world’s largest vacation rental search engine” with more than 17 million listings, developed a content strategy for audiences in target markets.
To make its way up the rankings, HomeToGo’s SEO team researched and created localized, data-driven content for unique markets. Also key, the team found novel ways to make the content appeal to both vacationers and journalists, increasing the likelihood that its pages received mentions and backlinks from media outlets.
In five years, the SEO team has managed to increase HomeToGo.de’s organic visibility, eclipsing that of Airbnb.de according to SISTRIX’s visibility index. HomeToGo’s SEO campaigns have earned it the Search Engine Land Award for best in-house SEO team in both 2018 and 2019.
Brayve Digital Development :
Unit 23 Ffwrdgrech Industrial Estate Brecon LD3 8LA
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