The Google September 2019 core update should be just about done rolling out by now, and we wanted to share some early analysis on this latest update. We have data from a number of SEO tool providers, community reaction and Google’s advice on this update.
What is a Google core update? A Google core update is when Google adjusts its core search ranking algorithm with the goal of returning more relevant and useful search results to the searcher. Google does these updates every quarter or so, and for the past few updates, Google has confirmed them.
Rankings change. With any Google update, a core update, quality update or even some user interface updates, the search results change. Some result in sites ranking higher for their prime keywords, others may see a drop in their positions, while others may see no change. Also, click-through rates may be impacted by updates, and you may notice more or less traffic after any of these updates. Google made over 3,200 changes last year alone, but core search algorithm changes happen only several times per year, with big core updates happening around once a quarter.
Data on the Sept. 2019 Core Update. We have data from various SEO toolset providers. In aggregate, the data show that this September update was not as strong or impactful as the June core update, which we had data on as well. Overall, the September core update appears to have had a stronger impact on the YMYL, your money – your life, category.
RankRanger: Let’s start with RankRanger, where the company told us: “as is typical with these core update, the Health and Finance niches took the brunt of it.”
“The volatility of increases seen at positions 1 – 3 during the June update were substantially higher than what I saw with this [September] update,” the company added.
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