Google rolling out ‘Incognito Mode’ for Maps, activity data deletion via Assistant
At Google I/O in May the company promised a range of new privacy controls, including preventing undesired location data collection. Accordingly, Google said it would enable Incognito Mode for Google Maps, which is rolling out later this month to Android devices and later to the iPhone.
Incognito Mode won’t collect location data. To date, users have been able to use Maps without being signed in, which is effectively the same thing as Incognito Mode. But now they can remain signed in and turn on Incognito Mode. When enabled, the places users search for won’t be saved or used for personalization. And those places won’t be saved in users’ location histories.