LinkedIn Publishes New Insights into the Evolving Hardware Purchasing Journey [Infographic]
LinkedIn has published a new research report which examines the six phases of the modern hardware purchasing journey, which can help provide marketers with essential insight into when, where and how they should be connecting with prospective customers.
As per LinkedIn:
“To drive meaningful sales and renewals, branding and product-driven content must speak to key decision-makers, influencers and end-users over a two-year period – and across all “watering holes.”
Of course, given LinkedIn’s status as the leading professional social network, it’s well-positioned to help marketers capitalize on these opportunities – hence the report – but even with that in mind, there are some good insights and notes in this new graphic, which can help all marketers in the technology sector.
Check out the full graphic below, or you can read more in LinkedIn’s “Enlightened Tech Buyer” report.