The Ultimate Holiday Marketing Calendar for 2020 [Free Templates] via @annaleacrowe

The Ultimate Holiday Marketing Calendar for 2020 [Free Templates] via @annaleacrowe


It’s almost the season to be jolly.

And, what could possibly be jollier than opening up your marketing budget, commandeering an office space, and settling in for a 2020 marketing calendar marathon?

With 2019 almost behind us, it’s time to set your sights on next year’s marketing campaigns. That means a lot of #CatDad photos, “New Year, new you” messaging, and pumpkin spice lattes.

Consider this your ultimate holiday marketing calendar for 2020. Many of the holidays listed here are classics; some are feel-good holidays, and some are made up by brand themselves.

Trust me, you’ll want to bookmark this.

If you’d like to gain more inspiration, take a look at the 2019 and 2018 holiday marketing calendars.

Sidebar: If you would like me to add more holidays, topics, or just have feedback please fill out 👉 this form. I review all the feedback and comments before building 2021 marketing calendar. Thank you!

2020 Free Marketing Calendar Templates

Whether you’re the kind of marketer who starts feeling festive in July or you’re the wait-until-Christmas-break type, there’s no doubt that prepping your 2020 holiday marketing comes with a cornucopia of stressors.

The good news is that I’ve started the planning process for you.

Ahead, I’ve shared my two holiday marketing calendar templates for 2020 including a Google calendar and spreadsheet. That will help you get through the season like a boss.

Yep – these holiday marketing calendar templates may be the best gift you’ve ever received.

2020 Marketing Calendar

Here is the marketing calendar for 2020.

2020 Marketing Calendar ” width=”1600″>

The tab titled “All Holidays Google Calendar” can be used to upload to Google Calendar.

Your 2020 marketing calendar is going to be above and beyond – all with a seasonal twist. Let’s keep it going with a breakdown of all the holidays, big events, and inspiration campaigns.

Your 2020 Holiday Marketing Calendar

I’ve separated this calendar by month, so you can jump to a certain month with one click below:


Right now, there’s a good chance that your target audience is getting bombarded by winter sales and gym workouts on Instagram.

The thing is, January is the time to experience a refresh. Along with this rejuvenation, comes college football games, SAG awards, and Elvis’s birthday.

If you’re not sure where to begin when crafting your January marketing campaigns, ahead are holidays, sporting events, birthdays, and more to celebrate in January.

Monthly Observances

Weight Loss Awareness Month

National Blood Donor Month

National Thank You Month

National Hobby Month

National Tea Month

Girl Scout Cookie Season Begins

Weekly Observances

January 1-7 – Diet Resolution Week

January 14-20 – Hunt For Happiness Week

January 15-19 – Sugar Awareness Week

January 22-26 – Clean Out Your Inbox Week

January 22-26 – National School Choice Week

January 28-February 2 – Meat Week


January 1 – New Year’s Day

January 1 – National Hangover Day

January 1 – Outback Bowl

January 1 – Rose Bowl

January 1 – NHL Winter Classic

January 1-5 – PGA Tournament of Champions

January 2 – Science Fiction Day

January 3 – Festival of Sleep Day

January 4 – Trivia Day

January 5 – Golden Globes

January 5 – National Bird Day

January 6 – National Bean Day

January 6 – Cuddle Up Day

January 8 – Elvis’s Birthday

January 9 – National Take the Stairs Day

January 10 – Girl Scout Cookie Pre-Sales Begin

January 10 – National Bittersweet Chocolate Day

January 10 – Houseplant Appreciation Day

January 11 – National Human Trafficking Awareness Day

January 13 – College Football Playoff National Championship

January 13 – Oscar nominations announced

January 13 – National Sticker Day

January 14 – Dress Up Your Pet Day

January 14 – National Clean Off Your Desk Day

January 15 – National Hat Day

January 17 – Ditch New Year’s Resolutions Day

January 17 – Get To Know Your Customer’s Day

January 18 – Winnie the Pooh Day (Author A.A. Milne’s birthday)

January 19 – National Popcorn Day

January 20 – Penguin Awareness Day

January 20 – National Cheese Lover’s Day

January 21 – Martin Luther King, Jr. Day

January 21 – National Hugging Day

January 23 – Sundance Film Festival begins

January 23-26 – Winter X Games

January 23 – National Pie Day

January 24 – Compliment Day

January 24 – National Peanut Butter Day

January 25 – Opposite Day

January 25 – Chinese New Year

January 26 – SAG Awards

January 26 – Grammy’s

January 26 – Spouse’s Day

January 26 – National Hockey League All-Star Game

January 27 – Chocolate Cake Day

January 28 – Fun at Work Day

January 28 – Community Manager Appreciation Day #CMAD

January 28 – Data Privacy Day

January 29 – National Puzzle Day

January 31 – Backward Day

Popular hashtags for January:

Examples of January holiday marketing campaigns for brands:

How would you explain the repeal of Net Neutrality? We did it with the Whopper. Watch the video below:

— Burger King (@BurgerKing) January 24, 2018

Refugees travel about 2 billion km every year to find safety.

Show them they’re not alone & #StepWithRefugees

— UNHCR, the UN Refugee Agency (@Refugees) January 27, 2019

.@Spotify I’m loving your New Years campaign! Proof that data collection drives headlines and is attention grabbing. #kudos

— Anderhays (@anderhays) December 7, 2017

Toothless already won New Years. #HowToTrainYourDragon

— DreamWorks Animation (@Dreamworks) December 26, 2018


February is extra special this year. It’s not all about Valentine’s Day, Fashion Week, or Super Bowl Sunday (okay, maybe it is).

This year, February packs a punch with an extra day because it’s a leap year. February 29 happens every four years to keep us aligned with orbit around the sun.

So, what’s a marketer to do in February to target the right audience?

First, wish for spring to begin. And, second, keep scrolling for all the inspiration you need to make February a high-performing month for your business.

Monthly Observances

Black History Month

American Heart Month

National Heart Month

National Weddings Month

National Cherry Month

Weekly Observances

February 1-7 Eating Disorder Awareness Week

February 6-13 – New York Fashion Week

February 10-16 – Freelance Writers Appreciation Week

February 13-19 – International Flirting Week

February 14-21 – Condom Week

February 14-20 – Random Acts of Kindness Week

February 14-18 – London Fashion Week

February 18-24 – Milan Fashion Week

February 24-March 4 – Paris Fashion Week


February 1 – National Freedom Day

February 2 – Groundhog Day

February 2 – Bubble Gum Day

February 2 – Super Bowl Sunday

February 3-9 – AT&T Pebble Beach Pro-Am

February 4 – World Cancer Day

February 5 – World Nutella Day

February 5 – National Weatherperson’s Day

February 6 – National Chopsticks Day

February 7 – Wear Red Day

February 7 – Give Kids a Smile Day

February 7 – Send a Card to a Friend Day #SendACardToAFriendDay

February 8 – Boy Scout’s Day

February 9 – National Pizza Day

February 9 – Oscars Ceremony

February 10 – Umbrella Day

February 11 – Make a Friend Day

February 12 – Lincoln’s Birthday

February 14 – Valentine’s Day

February 15 – Susan B. Anthony’s Birthday

February 15 – Singles Awareness Day

February 17 – Random Acts of Kindness Day

February 18 – Drink Wine Day

February 18 – Presidents Day

February 20 – Love Your Pet Day

February 22 – Washington’s Birthday

February 22 – Margarita Day

February 22 – Walk Your Dog Day

February 24 – National Tortilla Chip Day

February 25 – Mardi Gras/Fat Tuesday

February 26 – National Pistachio Day

February 26 – Ash Wednesday

February 28 – Floral Design Day

February 28 – Girl Scout Cookie Booth Sales Begin

Popular hashtags for February:

Examples of February holiday marketing campaigns for brands:

Thank you, THANK YOU #SBLII @nfl @pepsi! Congrats @Eagles🏆! We out!! @thetnkids #PepsiHalftime 🏈

— Justin Timberlake (@jtimberlake) February 6, 2018

The Ultimate Holiday Marketing Calendar for 2020 [Free Templates]” width=”480″>Field Notes – Valentine’s Day Offer

The Ultimate Holiday Marketing Calendar for 2020 [Free Templates]” width=”480″>Google Pixel – President’s Day Offer

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Just when you are finally out of your holiday winter slump, Daylight Saving Time catches us all longing for a nap.

Although there’s no amount of coffee that can help you prepare for the upcoming month, I did share a few marketing campaign ideas below to get you started.

From the World Wildlife Day to International Women’s Day, March has a lot to offer.

Monthly Observances

Women’s History Month

Nutrition Month

Peanut Month

Music in Our Schools Month

Craft Month

Irish Heritage Month

American Red Cross Month

March for Meals

The Great American Cleanup

Weekly Observances

March 23-28 – National Sleep Awareness Week

March 12-17 – Girl Scout Week

March 12-17 – Campfire Birthday Week

March 26-31 – National Cleaning Week


March 1 – Employee Appreciation Day

March 1 – Peanut Butter Lover’s Day

March 2 – National Read Across America Day (Dr. Seuss Day)

March 2-8 – Arnold Palmer Invitational PGA

March 3 – Day of Unplugging

March 3 – World Wildlife Day

March 4 – Grammar Day

March 6 – Dentist’s Day

March 6 – Oreo Day

March 6 – Shaq’s Birthday

March 7 – Cereal Day

March 8 – Popcorn Lover’s Day

March 8 – Girl Scout Day

March 8 – International Women’s Day

March 8 – Daylight Savings

March 10-15 – The Players Championship PGA

March 11 – Napping Day

March 13 – Jewel Day

March 14 – Pi Day

March 15 – The Ides of March

March 16-22 – SXSW

March 16 – World Sleep Day

March 17 – St. Patrick’s Day

March 18 –Awkward Moments Day

March 19 – First Day of Spring

March 20 – Agriculture Day

March 20 – World Down Syndrome Day

March 21 – International Day for the Elimination of Racial Discrimination

March 22 – World Water Day

March 23 – Puppy Day

March 24 – American Diabetes Association Alert Day

March 26 – Purple Day for Epilepsy Awareness

March 26 – Baseball Opening Day

March 29 – Mom & Pop Business Owners Day

March 30 – National Doctor’s Day

March 30 – Earth Hour Day

March 31 – Crayon Day

March 31 – Transgender Day of Visibility

Popular hashtags for March:

Examples of March holiday marketing campaigns for brands:

We’re celebrating #StPatricksDay the Jameson way at the office! Join the fun on Snapchat with @JamesonCanada filters, available across 🇨🇦🥃

— Corby Spirit & Wine (@CorbySW) March 17, 2017

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Brawny: #StrengthHasNoGender


“April showers bring May flowers,” makes April sound like…well…a real bummer.

April deserves silent golf clap because April is bringing us National Denim Day, World Autism Day, the Master’s PGA tournament, and so much more.

And, to top it all off, springtime drops (hello, spring cleaning and pretty Peeps).

Monthly Observances

Earth Month

National Volunteer Month

National Autism Awareness Month

Keep America Beautiful Month

National Garden Month

Stress Awareness Month

National Poetry Month

Weekly Observances

April 15-22 – National Volunteer Week

April 16-22- Animal Cruelty/Human Violence Awareness Week

April 23-29 – Administrative Professionals Week

April 22-28 – Every Kid Healthy Week

April 22-28 – National Princess Week


April 1 – April Fool’s Day

April 2 – World Autism Awareness Day

April 2 – National Peanut Butter and Jelly Day

April 3 – Don’t Go To Work Unless it’s Fun Day

April 3 – Find a Rainbow Day

April 3 – National Walking Day

April 4 – School Librarian Day

April 5 – Palm Sunday

April 6-12 – Masters Tournament PGA

April 7 – World Health Day

April 7 – National Beer Day

April 9 – Winston Churchill Day

April 9 – Equal Pay Day

April 10 – Good Friday

April 10 – Free Cone Day (Ben & Jerry’s)

April 10 – Golfer’s Day

April 10-19 – Coachella Music Festival

April 11 – National Pet Day

April 12 – Easter Sunday

April 12 – National Grilled Cheese Day

April 15 – National Titanic Remembrance Day

April 15 – Tax Day

April 15 – National High-Five Day

April 20 – Lookalike Day

April 20 – Boston Marathon

April 22 – Earth Day

April 22 – Administrative Professionals Day

April 23 – Take Your Daughter and/or Son to Work Day

April 24 – Denim Day

April 27 – Arbor Day

April 28 – National Superhero Day

April 30 – National Honesty Day

April 30 – National Adopt a Shelter Pet Day

Popular hashtags for April:

Examples of April holiday marketing campaigns for brands:

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This #EarthDay, we’re hosting cleanup events across the globe with @MissionBlue! If at least 1,500 #PokemonGO Trainers attend these events, Trainers will see special in game surprises! Find your closest cleanup event here:

— Niantic, Inc. (@NianticLabs) April 4, 2018


May is here which means the nights are only getting hotter and longer.

That also means that it’s time for #MayThe4thBeWithYou hashtags, tequila, big hats, and BBQ.

May doesn’t just celebrate the start of summer with a day OOO, it also kicks off our summer marketing campaigns.

Monthly Observances

ALS Awareness

Asthma Awareness

National Celiac Disease Awareness Month

Clean Air Month

Global Employee Health and Fitness Month

National Barbecue Month

National Bike Month

National Hamburger Month

National Salad Month

National Photograph Month

Gifts from the Garden Month

Lupus Awareness Month

Military Family Appreciation Month

Weekly Observances

Food Allergy Awareness Week (second full week of May)

April 30-May 4 – National Tourism Week

April 30-May 4 – Drinking Water Week

April 30-May 4 – National Pet Week

May 7-11 – Teacher Appreciation Week

May 6- 12 – Nurse’s Week


May 1 – Red Nose Day (date for 2020 not announced yet)

May 1 – May Day

May 1 – Mother Goose Day

May 2 – World Password Day

May 2 – Kentucky Derby

May 2 – Thank A Teacher Day

May 4 – Star Wars Day

May 4 – International Firefighters Day

May 5 – Cinco De Mayo

May 6 – National Nurses Day

May 8 – World Red Cross and Red Crescent Day

May 8 – National Teacher’s Day

May 9 – National Receptionists Day

May 10 – Military Spouse Appreciation Day

May 11 – Eat What You Want Day

May 12 – World Fair Trade Day

May 12 – Mother’s Day

May 14-17 – PGA Championship

May 15 – National Chocolate Chip Day

May 16 – Love a Tree Day

May 18 – Armed Forces Day

May 18 – National Bike to Work Day

May 18 – NASCAR Day

May 18-Jun 7 – French Open

May 19 – Armed Forces Day

May 22 – Indianapolis 500

May 20 – Be a Millionaire Day

May 24 – Victoria Day (Canada)

May 25 – Memorial Day

May 25 – Geek Pride Day

May 25 – National Wine Day

May 26 – Sally Ride Day

May 31 – World No-Tobacco Day

Popular hashtags for May:

Examples of May holiday marketing for brands:

Today only: turn yourself into a taco using our @Snapchat lens. Because Cinco de Mayo.

— Taco Bell (@tacobell) May 5, 2016


Brace yourself, we’re halfway through the year. That means heat waves, #RadDadsSquad pics, rainbow flags in shop windows, and summer getaways.

So while you’re dusting off the BBQ or hitting the links, now is the time to create shareable marketing campaigns like the ALS ice bucket challenge or the IHOP’s IHOb campaign.

Because if you don’t share it on social, did it really happen?

Monthly Observances

Men’s Health Month

National Safety Month

Acne Awareness Month

LGBTQ Pride Month

National Adopt a Cat Month

Aquarium Month

Candy Month

Weekly Observances

June 4-10 – Pet Appreciation Week

June 12-18 – Men’s Health Week


June 1 – National Donut Day

June 2 – National Rocky Road Day

June 4 – Hug Your Cat Day

June 4 – National Cheese Day

June 5 – World Environment Day

June 7 – National Chocolate Ice Cream Day

June 8 – World Oceans Day

June 8 – National Best Friends Day

June 9 – Donald Duck Day

June 10 – Iced Tea Day

June 11-14 – Bonnaroo Music Festival

June 13 – National Weed Your Garden Day

June 14 – Flag Day

June 16 – Father’s Day

June 16 – World Juggler’s Day

June 18 – National Splurge Day

June 18-21 –U.S. Open PGA

June 19 – National Kissing Day

June 20 – First Day of Summer / Summer Solstice

June 21 – National Selfie Day

June 22 – National Take a Dog to Work Day

June 27 – National Handshake Day

June 27-July 19 – Tour de France

June 29 – Camera Day

June 29-July 5 – World Golf Championships-FedEx St. Jude Invitational

June 29-July 12 – Wimbledon

June 30 – Social Media Day

Popular hashtags for June:

Examples of June holiday marketing for brands:

Life’s Good, Get Dirty

If we can clean up 65,000 fun-loving festival goers at #Bonnaroo, we can take care of your mess too with our long-lasting, durable washers. #LifesGood #GetDirty

Posted by LG Electronics USA on Thursday, June 21, 2018

The largest delivery in @Amazon history.

— Jurassic World (@JurassicWorld) June 2, 2018


July is more than just another summer month. It’s also a chance to celebrate America’s independence, order too much stuff on Prime Day, share your favorite emojis, and watch golf.

When it comes to marketing in July, there are tons of opportunities to engage with your customers – from pet safety tips during the 4th of July to free shipping.

Monthly Observances

Ice Cream Month

National Grilling Month

National Picnic Month

National Independent Retailer Month

National Blueberry Month

Weekly Observances

July 15-21 – Capture the Sunset Week

July 16-22 – Independent Retailers Week


July 1 – National Postal Worker Day

July 1 – International Joke Day

July 2 – World UFO Day

July 4 – Independence Day

July 4 – Nathan’s Hot Dog Eating Contest

July 5 – National Bikini Day

July 7 – Chocolate Day

July 8 – Video Games Day

July 11 – National 7-Eleven Day

July 12 – Pecan Pie Day

July 13 – Rock Worldwide Day

July 13 – French Fry Day

July 15 – National Ice Cream Day

July 16 – World Snake Day

July 16-19 – Summer X Games

July 17 – World Emoji Day

July 18 – World Hepatitis Day

July 18 – Hot Dog Day

July 18 – Amazon Prime Day

July 19 – National Daiquiri Day

July 20 – National Moon Day

July 21 – #NoMakeUp Day

July 24 – Amelia Earhart Day

July 26 – Aunt and Uncle Day

July 28 – Parents’ Day

July 30 – Father-in-Law Day

July 30 – International Day of Friendship

Popular hashtags for July:

Examples of July holiday marketing for brands:

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There are those who keep us cool by keeping theirs. Professionals in the art of refreshment – A/C techs, fridge specialists and pool professionals. We prefer to call them The Refreshionals. And they proudly present the only drink that’s certified refreshing – the #JimBeamHighball

— Jim Beam (@JimBeam) July 15, 2019

Google are also giving their emojis a refresh. Blobs are out, and this is in 🔥

— World Emoji Day (@WorldEmojiDay) July 17, 2019


Let’s be honest: The reality is that August signals that summer will be over before we know it. It’s back-to-school season and every girl has a PSL on their Instagram feed.

So, whether your audience is heading off to experience dorm life for the first time, kicking back with a cold one for NFL preseason, or just Netflix and chill with your dog, August has something for every brand.

Monthly Observances

Back to School Month

National Golf Month

National Breastfeeding Month

Family Fun Month

Peach Month

Weekly Observances

August 6-12 – National Farmers’ Market Week

August 13-19 – National Motorcycle Week

August 13-19 – Feeding Pets of the Homeless Week


August 1 – World Lumberjack Championships (2020 date TBD)

August 1 – NFL Preseason begins (2020 date TBD)

August 1 – National Girlfriends Day

August 2 – International Beer Day

August 2 – National Ice Cream Sandwich Day

August 5 – International Friendship Day

August 8 – International Cat Day

August 9 – Book Lover’s Day

August 10 – National S’mores Day

August 12 – Middle Child’s Day (Go Jan Brady!)

August 13 – Left-hander’s Day

August 16 – National Tell a Joke Day

August 18 – Bad Poetry Day

August 19 – World Photo Day

August 19 – World Humanitarian Day

August 20 – National Lemonade Day

August 21 – Senior Citizens Day

August 26 – National Dog Day

August 26 – Women’s Equality Day

August 30 – Frankenstein Day

August 31 – National Trail Mix Day

Popular hashtags for August:

Examples of August holiday marketing for brands:

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Enter our #DormBattlestation Giveaway for a chance to win the ultimate college setup, including gear from MSI Gaming,…

Posted by Newegg on Friday, July 20, 2018

Target Run with the Stauffer Family

Back-to-school season is here! Follow Papa Buz, Mila and Emma from Kcstauffer on their #TargetRun. ✏️ 🗒️ Start your list here:

Posted by Target on Monday, July 23, 2018


Break out those bathing suits and sunglasses one last time as September brings the first signs of fall.

I’m the kind of marketer who overplans. So, to help keep things on track, I have to narrow in on what the brands I work with really need.

With this list of popular holidays in September, you can decide if you want to skip Talk Like A Pirate Day (but, I mean, why would you?), or maybe you’re ready to cheers to the start of Oktoberfest.

Everything about September should be easy and breezy – your marketing budget included.

Monthly Observances

Wilderness Month

National Preparedness Month

National Food Safety Education Month

Fruit and Veggies—More Matters Month

National Yoga Awareness Month

Whole Grains Month

Hispanic Heritage Month

Little League Month

Better Breakfast Month

Weekly Observances

September 9-15 – National Suicide Prevention Week

September 18-24 – Pollution Prevention Week

September 17-23 – National Indoor Plant Week

September 24-30 – National Dog Week


September 1 – International Bacon Day

September 2 – Labor Day

September 5 – Cheese Pizza Day

September 5 – International Day of Charity

September 6 – Read a Book Day

September 8 – Grandparents Day

September 11 – 9/11

September 11 – Patriot’s Day

September 12 – National Video Games Day

September 13 – Uncle Sam Day

September 15 – Greenpeace Day

September 16 – Wife Appreciation Day

September 15 – Boys’ and Girls’ Club Day for Kids

September 17 – Constitution Day

September 17 – Citizenship Day

September 18 – Rosh Hashanah

September 19 – International Talk Like a Pirate

September 19 – Oktoberfest Begins

September 21 – International Day of Peace

September 22 – First Day of Fall

September 22 – Car-free Day

September 23 – Checkers Day

September 25– National Voter Registration Day

September 27 – World Tourism Day

September 27-28 – Yom Kippur

September 28 – Native American Day

September 28 – World Rabies Day

September 28 – National Good Neighbor Day

September 29 – Coffee Day

September 29 – World Heart Day

September 30 – International Podcast Day

Popular hashtags for September:

Examples of September holiday marketing for brands:

Celebrate 5778 with apples, honey and an emoji! Tweet using #RoshHashanah or #ShanahTovah to unlock a sweet emoji.

— Twitter Faith (@TwitterFaith) September 19, 2017


For some, October is about watching Hocus Pocus on repeat, pumpkin beer, and orange-stuff Oreos. Then, there are those of us marketers who see October a chance to promote your brand like the Dunkin Dress Up Contest, or Lush’s Halloween Collection.

If you’re planning to work overtime to deliver a scary good marketing campaign for October 2020, this list of October holidays will help you climb uphill to holiday marketing domination. Unpleasant dreams! 👋👋

Monthly Observances

Breast Cancer Awareness Month

AIDS Awareness Month

Bully Prevention Month

Adopt a Shelter Dog Month

Celiac Disease Awareness Month

Financial Planning Month

National Pizza Month

Allergy Appreciation Month

Weekly Observances

October 1-7 – Great Books Week

October 1-7 – National Work From Home Week

October 15-21 – Mediation Week

October 15-21 – National Business Women’s Week

October 22-28 – National Red Ribbon Week


October 1 – MLB World Series begins (date TBD)

October 1 – World Vegetarian Day

October 2 – Name Your Car Day

October 2 – Brow Day

October 3 – National Techies Day

October 3 – National Boyfriends Day

October 4 – National Taco Day

October 4 – Oktoberfest Ends

October 4 – National Kale Day

October 5 – World Teacher’s Day

October 6 – World Smile Day

October 9 – Columbus Day

October 9 – Leif Erikson Day

October 10 – World Mental Health Day

October 11 – It’s My Party Day

October 14 – Columbus Day

October 13 – World Egg Day

October 16 – World Food Day

October 16 – Boss’s Day

October 18 – Spirit Day (anti-bullying)

October 19 – Sweetest Day

October 24 – United Nations Day

October 27 – Make a Difference Day

October 30 – Mischief Night

October 30 – Checklist Day

October 31 – Day of the Dead Begins

October 31 – Halloween

Popular hashtags for October:

Examples of October holiday marketing for brands:

Vanta Fanta? #OddThingsToAskAVampire

— Fanta (@fanta) October 4, 2018

You win some, you lose some.

Posted by M&M’S USA on Friday, October 12, 2018

We see ice kühl shots in your future.

— Jägermeister USA (@JagermeisterUSA) October 6, 2018


November sparks the fact that the year is almost over. November creeps its way into our marketing campaigns with the official introduction of the holiday season.

And, that means holiday-themed marketing campaigns like HotelTonight’s humorous holiday ads or Oreo’s #colorfilled packaging.

So, in honor of those marketing comrades-in-arms who are planning their 2020 marketing calendar with you, I’ve shared some memorable holidays to make your calendar even more palatable than last year’s old dried-out turkey.

Monthly Observances


National Healthy Skin Month

Gluten-Free Diet Awareness Month

National Adoption Month

National Gratitude Month

Peanut Butter Lovers’ Month

National Diabetes Awareness Month

Weekly Observances

November 13-19 – World Kindness Week

November 13-17 – American Education Week


November 1 – All Saint’s Day

November 1 – Daylight Savings Time ends

November 1 – World Vegan Day

November 2 – Day of the Dead Ends

November 3 – Sandwich Day

November 3 – King Tut Day

November 8 – Cappuccino Day

November 8 – Science, Technology, Engineering, and Medicine (STEM) Day

November 10 – Marine Corp Birthday

November 11 – Veterans Day

November 12 – Chicken Soup for the Soul Day

November 13 – World Kindness Day

November 13 – Sadie Hawkins Day

November 14 – World Diabetes Day

November 15 – America Recycles Day

November 16 – International Tolerance Day

November 17 – Homemade Bread Day

November 19 – National Entrepreneurs Day

November 26 – Thanksgiving Day

November 27 – Black Friday

November 28 – Small Business Saturday

November 30 – Cyber Monday

Popular hashtags for November:

Examples of November holiday marketing for brands:

Like 💚 to get a reminder for your #2018Wrapped from @Spotify on December 6th.

— Spotify (@Spotify) November 28, 2018

Moustache Season is now open for business. Let’s do this for all the dads, sons, brothers, and mates in our lives.

Sign up today at:

— Movember UK (@MovemberUK) November 1, 2018

In honor of Veterans Day, we’re offering 50% off when you upgrade your membership—for one day only.

Posted by Ancestry on Friday, November 10, 2017

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For some, December can be one of the merriest times of the year. For us marketers, it can be the busiest time of year.

From Google’s Santa Tracker and Office Depot’s Elf Yourself to Starbucks Give Good campaign and REI’s #OptOutside push, there’s something in it for every marketer and brand.

So, marketers, this list is for you to make the holidays a little merrier.

Monthly Observances

National Human Rights Month

Operation Santa Paws

Bingo Month

Weekly Observances

December 2-10 – Chanukah

December 26-January 1 – Kwanzaa


December 1 – Presidents Cup PGA (Dates TBD)

December 1 – World AIDS Day

December 1 – Rosa Parks Day

December 1 – Giving Tuesday

December 3 – International Day of Persons with Disabilities

December 4 – Cookie Day

December 6 – St. Nicholas Day

December 7 – Pearl Harbor Remembrance Day

December 9 – Christmas Card Day

December 10 – Nobel Prize Day

December 12 – Poinsettia Day

December 14 – Roast Chestnuts Day

December 15 – Bill of Rights Day

December 15 – Free Shipping Day

December 18 – Bake Cookies Day

December 19 – National Ugly Christmas Sweater Day

December 20 – Go Caroling Day

December 21 – First Day of Winter / Winter Solstice

December 23-30 – Chanukah/Hanukkah begins

December 23 – Festivus

December 24 – Christmas Eve

December 25 – Christmas Day

December 26 – Kwanzaa

December 26 – Boxing Day

December 27 – National Fruitcake Day

December 31 – New Year’s Eve

Popular hashtags for December:

Examples of December holiday marketing for brands:

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What’s in Your Marketing Strategy for 2020?

What are your marketing goals for 2020? And, what marketing campaigns do you have planned?

I’d love to hear about your marketing goals for 2020. And, any campaigns you loved from 2019. Tweet us at @sejournal or @annaleacrowe to share your thoughts!

Image Credits

Featured Image: Paulo Bobita

All screenshots taken by author

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