Facebook Publishes New Research on Evolving TV Viewing Behaviors [Infographic]
Facebook has published a new report which looks at how TV viewing and discovery behaviors are changing, with more people turning to online sources to discuss and engage with traditional TV content.
And while the focus of the research is to help the broadcasters themselves better connect with relevant audiences, it also highlights some particularly interesting trends in relation to multi-screening (people engaging online while viewing TV programs) and digital video consumption.
If you were looking to get a better handle on where attention currently lies, this report provides some valuable insights, which could help you better target your video advertising and outreach efforts.
You can read more, including region-specific breakdowns, on the Facebook IQ website.