5 Psychological Factors of Brand Awareness and Trust [Infographic]

5 Psychological Factors of Brand Awareness and Trust [Infographic]


With some 94% of consumers indicating that they are more likely to recommend a brand with which they are emotionally engaged, generating interaction, and building trust through the same, should be a key element of your digital marketing strategy.

But how can you do it? What are the actionable elements you can utilize in order to establish better connection, and turn interested consumers into active brand advocates?

This infographic from the team at Crestline looks at five key aspects worth considering, and the specific ways in which you can improve on each. And while not every tip is going to be relevant to every brand, it’s worth taking a look at the prompts provided as discussion points for potential inclusion in your approach. 

infographic looks at brand building action points

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