Why the University of Arizona changed its abbreviation for SEO

Why the University of Arizona changed its abbreviation for SEO

why-the-university-of-arizona-changed-its-abbreviation-for-seo

To bolster its SEO, the University of Arizona has changed its abbreviation from “UA” to “UArizona,” AP News reported last week. The southern Arizona university appears below Under Armour, United Airlines as well as another educational institution, the University of Alabama, for the query “UA.”

The case for “UArizona.” Ranking first for your business’ name is quintessential for most brands and, as shown below, the University of Arizona does just that.

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