How to Reduce Bounce Rates on Your WordPress Website

How to Reduce Bounce Rates on Your WordPress Website


Struggling with high bounce rates in Google Analytics on your website?

Do you need to reduce bounce rates?our guide on how to track outbound link clicks in WordPress or use the WP Google Analytics Events Pro plugin.

How to Reduce Bounce Rates in WordPress

Now that you understand exactly what you’re dealing with, let’s get into how to reduce bounce rates in Google Analytics on your WordPress website.

1. Speed Up Your WordPress Website

If there’s one thing people hate, it’s waiting for a slow website to load.

There’s tons of data showing a strong correlation between bounce rates and page load time. As page load times increase, so do bounce rates.

For example, check out this data from Pingdom:

That relationship is pretty clear, right? Once your site starts taking over 3 seconds to load, the bounce rate shoots up.

Bounce rates vs page load analyzed over 100,000 user sessions and found the same correlation. Page load times not only correlate with bounce rate, but also found a correlation between the number of pages viewed and the page load time:

Bounce rates vs page load timesour comprehensive guide on how to speed up WordPress.

2. Improve User Experience

If your site is difficult for people to use, they’re not going to want to stick around very long.

Let’s take an extreme example – would you want to spend a lot of time on The World’s Worst Website Ever? Probably not.

The ugliest website in the worlduse a related posts plugin for this.

  • Internal links – include relevant in-content links in your content. For example, did you see how I linked our very relevant post on the best WordPress related posts plugins above?
  • 5. Optimize Your Mobile Design

    In 2019, every WordPress theme is responsive…but every WordPress theme does not have a good mobile design, which is a pretty big deal when more than 50% of traffic is happening on mobile devices.

    I’ve seen plenty of “responsive” themes where you can’t even see the post or page title above-the-fold.

    That’s really not great for user experience because people are going to be confused when they click on your site in the SERPs and then don’t see any above-the-fold content that’s related to what they’re searching for.

    So – open your phone on a mobile device (or use Chrome Developer tools) and really analyze the mobile experience – don’t just trust that your theme is responsive.

    Reduce Your WordPress Site’s Bounce Rates Today

    Once you understand how Google Analytics calculates bounce rates, your site’s bounce rates might not be quite the disaster you thought they were.

    With that being said, there are probably still things you can be doing to reduce your bounce rate, and the longer you can keep people around, the better chance you have of turning them into a fan or customer.

    Do you have any questions about how to reduce bounce rates on your WordPress site or how to set up interaction events to get a better picture of your site’s bounce rates? Ask away in the comments!

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