YouTube Shopping Ads, Bing Link Penalties, Influencer Endorsements & More News [PODCAST] via @shepzirnheld
Catch up on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network.
Greg Finn and Christine “Shep” Zirnheld are covering the digital marketing news you’ve been talking about all week and the stories you may have missed.
Joy to the world! A new shopping ad placement has been gifted to advertisers just in time for the holiday season.
Shep tells you how to ensure your ads are eligible to show in YouTube search and home feeds.
Greg tells us what types of sites will be affected by the changes, breaking it down in layman’s (or artist’s) terms so you can be prepared.
Shep covers what the FTC considers an influencer endorsement and recommendations for how to disclose them on social.
Greg has a recommendation of his own on who the FTC should hire as their new spokesperson.
Greg tells us everything we need to know about this new tool that will help SEO pros and webmasters in general.
In our take of the week segment, James Webster is questioning Google’s query matching abilities for shopping campaigns. We’re not sure if the intent quite matches here, but we do love fat French Bulldogs.
Has search query quality always been this bad from shopping campaigns or is it getting worse?
These and many others came through from a dog bed PLA campaign…
“Fat French Bulldog”
“How to stop cats pooping on my lawn”#ppcchat
— James Webster (@PPC_Webster) November 4, 2019
Plus, Uber Eats seems to be gearing up to sell ads on their platform, but we have another, unsolicited recommendation for how they can make more money.
Greg also introduces us to some handy new Twitter features. If only we could enable “remove me from this conversation” in the real world!
For more information on the stories from this week be sure to visit The Marketing O’Clock site to read the full show notes. Make sure you subscribe wherever you listen to podcasts!
Featured Image: Cypress North