The 5 Best Black Friday and Cyber Monday Deals on Marketing Tools

The 5 Best Black Friday and Cyber Monday Deals on Marketing Tools


If you’re looking for the best SaaS Black Friday and Cyber Monday deals for 2019, you’ve come to the right place. 

For businesses and marketers, the biggest sales events of the year, now worldwide – Black Friday and Cyber Monday – present a great opportunity to build powerful tool stacks for the upcoming year. Discover the top five deals for Black Friday and Cyber Monday 2019 you need to grab before they’re gone – for all kinds of business and marketing software.

1.​ Awario

If you’re not tracking your mentions, you’re bound to lose out on opportunities to respond to customer complaints, find leads, and acquire customers. 

See an example from Best Buy below after responding to a mention:

Social listening is one of the most valuable tools you can get as a business or marketer; not only does it allow you to track your mentions, but you can also use it for audience and content research, identifying influencers and monitoring your competitors. 

Awario is a tool that monitors 13 billion pages daily from these a multitude of online sources, including social media, website, news sites and blogs, Reddit and more. 

Using Awario, you can track different types of mentions according to your needs. These include:

  • Mentions of your business
  • Mentions of industry terms
  • Mentions of your competitors 

Apart from finding people who mention your business directly, you can also find sales opportunities by monitoring people who mention important industry terms and competitors.

Furthermore, it’s easy to search for influencers for future collaborations and find guest posting opportunities on websites in your niche. 

To make the monitoring process easy, Awario allows you to set up alerts for important keywords and get notified by email. You can set the frequency and other parameters for the alerts. 

Awario offers three plans with annual subscriptions:

  • Starter plan which costs $24 per month 
  • Pro plan which costs $74 per month
  • Enterprise plan which costs $249 per month

However, for Black Friday and Cyber Monday on November 26 to December 3, Awario is offering an incredible 50% discount on the Pro and Enterprise plans. This applies whether you’re on a monthly or annual subscription. 

2. OptinMonster

Capturing leads is the first major step to acquiring customers. With OptinMonster, you have a series of features that ensure you capture the highest number of leads possible from your pages. 

You can capture leads using opt-in form types such as:

  • Lightbox popup
  • Slide-in
  • Floating bar
  • Mobile popup
  • Inline/After post

Added to this, OptinMonster has about 100 professional templates you can use to capture leads on your pages. And if you want to code your lead capture form in HTML and CSS, the tool allows this option as well. 

After creating your lead capture form, another important consideration is targeting. Fortunately, OptinMonster allows you to set your form to show up after a period, on exit intent, after scrolling down a portion of the page, or during a specific time. Likewise, you have the option to specify visitors who can see your opt-in form. 

When you run campaigns, you can track performance through metrics provided such as the number of visitors, conversions, and conversion rate. Furthermore, the split testing feature allows you to test 2 variations of your form and see the highest performer. 

OptinMonster offers four plans with annual subscriptions:

  • Basic which costs $9 per month
  • Plus which costs $19 per month
  • Pro which costs $29 per month
  • Growth which costs $49 per month

For Black Friday, OptinMonster is offering a 35% discount on all plans and access to another digital marketing tool. 

3. Visitor Queue

Only a small percentage of your visitors will buy during their first visit to your website. But with Visitor Queue, you get important information about your website visitors who have left without converting. Using this information, you can generate more leads for your business.

If you run a B2B company, for example, Visitor Queue will show you when employees of a particular company are visiting your site. You also get important details such as name, location, social media accounts, contact information, pages they visited, and their visit duration.

Visitor Queue integrates with Google Analytics which helps to import vital metrics into the tool. The tool also provides 30 days’ worth of leads and allows unlimited users. 

Furthermore, you can search for companies associated with your visitors and find decision-makers in those companies. Visitor Queue also allows you to add filters so that you only see leads who have met your conditions.

Visitor Queue sets up its plans based on the number of unique companies you want to see monthly. These plans include (paid annually):

  • 100 unique companies at $23 per month
  • 300 unique companies at $55 per month
  • 500 unique companies at $79 per month
  • 1,000 unique companies at $135 per month
  • 2,000 unique companies at $199 per month

For Black Friday, Visitor Queue is offering a 50% discount on all of its annual plans. 


To ensure the success of your marketing campaigns, you need to create a robust plan. Whether you’re running a social media campaign, content marketing campaign, or paid search campaign, MarketPlan provides all the features to plan your campaign from beginning to end.

This tool makes your plan visual, so you can see all elements of your campaign on a single board. 

Some elements you can add to your marketing plan include:

  • Landing page
  • Optin page
  • Order page
  • Blog page
  • Webinar page
  • Social plan
  • Keyword planner
  • Tasks and notes 

MarketPlan also provides templates for different types of promotions. You can add different users, including team members or clients, to your plan for better collaboration. 

The tool also gives you the option to assign tasks to different team members and shows the progress level of the task. While running your campaigns, MarketPlan provides metrics to track conversions at each conversion point. 

MarketPlan plans include:

  • Free forever
  • Basic at $10 per month
  • Pro at $29 per month
  •  Agency at $69 per month

However, for Black Friday and Cyber Monday promotion, MarketPlan is offering an amazing 90% discount on these plans. 


Reply allows you to capture leads, engage in effective outreach, collaborate with team members, and convert those leads to customers. 

After capturing leads, you can engage in outreach through calls, emails, social media, and other channels. Since there are many tasks during the marketing process, you can create daily workflows on your dashboard. Or integrate with a CRM tool

In addition, you get to manage your contacts to ensure your outreach is organized. This tool also allows you to collaborate with team members on different tasks. Lastly, you can track your progress with detailed analysis provided by Reply. 

Reply plans include:

  • Individual plan which ranges from $70 to $120 per month based on the number of contacts
  • Business plan which ranges from $200 to $500 per month based on the team size
  • Enterprise plan which is available on demand

For Black Friday, Reply is giving a 40% discount on the individual plan and 30% on the business plan. 


Black Friday is an opportunity to get all the vital SaaS tools you need for marketing and business needs, at incredible discounts. What do you think of these offers? What other amazing SaaS Black Friday offers have you discovered?

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