Google Site Kit for WordPress: A Helpful New Plugin

Google Site Kit for WordPress: A Helpful New Plugin


Google Site Kit is an official plugin from Google that helps you integrate data and features from multiple Google tools into your WordPress dashboard.

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Because pretty much every WordPress user is likely using at least one of the services in Site Kit, we thought it would be useful to take a detailed dive into Google Site Kit for WordPress.

In this post, you’ll find a…

  • Deeper look at what Site Kit does and how it can help you
  • Step-by-step tutorial on how to set up Google Site Kit (it’s very easy)
  • Detailed look at the Site Kit dashboard in WordPress

And then I’ll also share my thoughts on Google Site Kit for WordPress in general.

What is Google Site Kit for WordPress?

Google Site Kit helps you connect your WordPress site to six different Google services:

  • Search Console
  • Analytics
  • AdSense
  • PageSpeed Insights
  • Tag Manager
  • Optimize

Sometimes, in the case of Tag Manager and Optimize, all it does is help you verify your site but still requires you to use the tool’s website to perform actions.

But for Search Console, Analytics, AdSense, and PageSpeed Insights, you’ll actually be able to view basic data for your site from inside your WordPress dashboard, which is super convenient.

For example, you can see a list of your site’s search queries, or your most popular pages in Google Analytics.

Overall, it’s a really convenient tool for letting you access all the main Google services from right inside your WordPress dashboard.

How to Set Up Google Site Kit on WordPress

As soon as you install and activate the Site Kit plugin from, you should see a prompt to start the setup process:

Google Site Kit for WordPress setupAuth processadd your WordPress site to Google Search Console with the click of a button:

Google Analytics

  • PageSpeed Insights
  • Google Optimize
  • Google Tag Manager
  • You’ll see a prompt to set up these services in your main Site Kit dashboard. Or, you can also see a list in Site Kit → Settings:

    Google Site Kit for WordPress add more servicesGoogle Site Kit for WordPress dashboardPagespeed insightscheck out our WordPress speed up tutorial.

    If you want to see more detailed data, you’ll also find sub-menus for each service…

    Search Console

    If you go to Site Kit → Search Console, you can see data for your site as a whole, as well as the individual queries that drive traffic to your site over different time periods:

    Google Site Kit for WordPress analyticsGet Google Site Kit for WordPress

    If you try Google Site Kit on your WordPress site, I’d love it if you shared your experience in the comments section below. As I mentioned, I found the setup process to work perfectly, but there do seem to be people having problems at

    So – did it work for you? Are you having problems? Let us know in the comments!

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