Google Launches ‘Google Shopping 100’ to Highlight Trending Products Based on Search Data
This is interesting – Google has this week launched a new listing of the top 100 product trends in a range of categories based on Google search volume increases over the past year.
Called the Google Shopping 100, the data collection has its own mini-site and provides some interesting, and potentially valuable insight into what the key product and consumer trends were over the course of 2019.
As explained by Google:
“Google Shopping 100 showcases products with a recent increase in U.S. searches. While classics are still sought-after – for example, search data still ranks Monopoly as a popular present – Google Shopping 100 highlights items that are rising in popularity to give you fresh ideas and keep you up to speed on the latest.”
That’s an important distinction to note – the listing ranks products which have seen “the most sustained increases” in searches during the season, not the most popular overall. That means that these products are trending, they’re what’s gaining momentum, but the rankings here are not necessarily indicative of broader trends.
But the insights still provide a lot of potential research info. For example, if your business is in the ‘Sports and Fitness’ sector, you could take a look at the top trending products and maybe get new ideas about marketing tie-ins or promotions.
Accessories to go with a Razor RipStik board? An article on synching your new fitness tracking to your gym equipment? A post on proper techniques for mounting a new fishing reel?
Based on the listings, there could be a range of ways that you can find new content options, and ways to help build brand awareness, based on the most popular trends.
Or you might just want to find the right gifts for your kids. Either way, it’s worth taking a look at the data and seeing what you find among the lists.
You can check out the Google Shopping 100 here.