Category: News

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The Guide to Successful Silent Videos for Facebook Video Ads (+ Examples)

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. However, unlike traditional viewing on television and even YouTube, a large percentage of people watch Facebook videos from their smartphones, and play them…
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ICANN Requests Answers About Sale of Dot Org Registry via @martinibuster

The sale of organization that manages the dot org domain name registry has hit a snag. ICANN, the organization that oversees domain names announced that it is requesting further information about the proposed sale.  The announcement comes in response to what ICANN terms “many questions” having been raised. Who is Behind the Dot Org Registry…
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Web Design Basics: 10 Tips for Effective Visual Communication [Infographic]

Are you looking for ways to improve your website design? Want to ensure that your business website is effectively communicating with your target audience? The team from Visage share their tips for success in this infographic. Here’s a quick summary: Typography Color Iconography Callouts Negative space Illustration Layout Comparison Accuracy Simplicity Check out the infographic for…
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SEO-Friendly Hosting: 5 Things to Look for in a Hosting Company via @amelioratethis

As SEO professionals, we have no shortage of things to worry about. There are the old standbys: links, content creation, sitemaps, and robots.txt files. And there’s new(er) stuff to get excited about as well: voice search, featured snippets, the mobile-first index. Amidst the noise, one factor often goes overlooked, even though it can impact your…
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Snapchat Outlines Rising Trends for 2020 in New Report [Infographic]

So what’s cool with the kids, and what are likely to be the key trends of note among younger audiences in 2020? Given that 73% of Snapchat’s users are aged 18-24, its data insights likely provide some indication, and this week, Snapchat has provided an overview of the key trends of note as we head…
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How to Get Verified on Facebook and Instagram

Hey, do you want to get that elusive verified tick on your Facebook and/or Instagram profile? Of course you do, everyone does – and now, Facebook has provided an updated overview of how you can do it. But a word of warning – even if you do apply through these processes, there is absolutely no…
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Survey: Social Media Platform and Content Plans for 2020

While it’s difficult to predict the future direction of the various social media platforms, it can be interesting to note what strategies marketers are actually planning to implement, which, in large part, will reflect where they see things headed, based on their real-world experiences. So where will marketers be spending more of their social media…
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Facebook Acquires Video Commerce Startup ‘Packagd’ to Help Boost In-Stream Buying Options

As part of its burgeoning eCommerce push, earlier this year, Facebook acquired video commerce startup Packagd, which, prior to the acquisition, had been focused on enabling users to make direct purchases of products via live-stream, unboxing-type videos. As reported by Bloomberg, Facebook quietly purchased Packagd to help build a new live shopping feature inside its Marketplace…
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LinkedIn Publishes New Data on Ad Engagement for B2B Brands Over the Holidays

Should you be running ads or publishing content over the holidays? The instinctive logic is probably that you shouldn’t – people are spending more time with family, sharing updates with friends. They likely want a break from work-related posts and material. But then again, people also have more free time. Maybe, in those gaps where…
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Twitter and Facebook Announce Over 6,000 Account Removals Related to Political Manipulation

As we head into the holiday break, both Twitter and Facebook have announced a raft of new profile and Page removals as part of each platform’s ongoing investigations into co-ordinated manipulation of their networks for political influence campaigns. And the scope of these latest removals is significant – the largest action of its type yet…
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